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Show THE TOWN DOCTOR j (The Doctor of Towns) IJB reason why you should do business with them, and keep doing both until you become a customer at least once if they fail to do this, then they have no reason or right to complain if you do not patronize them. Advertising ays and the fellow that it pays is you- That's not "bunk" it's facts. The only "bunk" is the rock on which many a good business ship has been wrecked. Good advertising adver-tising informs you, keeps you posted on values, market conditions, prices, etc, on all those things which you must buy and those things you would like to buy, and some day will buy. Read the advertising in your local paper arid keep up to date pay no attention to this advertising, and you will get behind. The truth of the matter is that in any good newspaper there is more valuable reading in - i Till: NEXT FEW MONTHS I Al'E KEYING MONTHS You are going to buy many new Ihiiigs in the next ninety days, but the kind of a buy you make will depend de-pend on how well posted you are on that rr which you are in the market, and bow well posted you are on the various places to buy it. The way to bo posted is lo know all there is to know about both. Therefore, common com-mon sense and good business judgement judge-ment says, "Study up, that you may get your money's worth." You do not have to go out of your home, your office, or your rlace of business to get the best possible information. in-formation. You can learn all there 1b to know about everything offered for sale, if you will just read news, paper advertising. good advertisements than in the news columns in fact, the advertising columns are the real news columns-Your columns-Your newspaper this newspaper j3 the catalog of all those things offered off-ered for sale by the merchants of this community. Consider it as such. Read and study those columns of each page that rtell what you may buy and where and how you may buy it and remember, that when you do this you are not 'doing the paper or the merchants any favor you are doing yourself a good turn, and proving prov-ing yourself a wise business man. Many people get the wrong idea of advertising. There are dozens of definitions; but regardless of any of them, advertising is to you an opportunity op-portunity to sWdy learn, and get posted on the things for which you aro in the market. It used to be "Read the ads and get. stung;" nowadays nowa-days it is "Fail to read the ads and buy bliridfolded." A fraud can misrepresent when he talks to you, hut he doesn't dare He In a good newspaper that is why lot of shysters don't advertise in good newspapers. There are some good concerns who Won't advertise, but that Is no sig- they are frauds it is just a sign they are old-fashioned and behind the times. If a concern does not invite you to do business with them, give you a Copyright, 1929, DYCKSTON, INC., Reproduction prohibited in whole or in part. This Town Doctor Article is published pub-lished by this paper in cooperation with tie local Lions Club. |