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Show MA TTTIMJ M ARrlfeJnWVS: PAflCEL POST Plan Outlined by Department of Atjrl-culture Atjrl-culture for Building Up Trade and How-to, Kop It (Prepared by the TJniUd s'ta'tes Depart-tnent Depart-tnent ot Agriculture.) Parcel post ns a thenns of transport tntlon hns been fdund by commercial houses to bo useful nnd efficient. Thoro Is no reason why farmers cannot make extensive use of it under certain conditions condi-tions if they will. It has been found that one of tho chief factors In preventing pre-venting tho satisfactory development of parcel post marketing hag been tho prlco asked by somo farmers for produce prod-uce To Illustrate: Ono farmer's wife wns receiving 20 cents a pound for butter but-ter In her local market, a country store. When asked If sho would bo willing to ship it to a city by parcel post, and nt what price, sho replied that sho would do so nt 60 cents a pound. Would-bo purchases frequently frequent-ly havo been known to offn producers Well-Prepared, Attractive Parcel Poit a lower prlco than they can obtain In their local markets. It Is needless to say that such Imperfect and erroneous Ideas ns to proper and cqultnblo prices altogether defeated tho possibility of marketing prodtico by parcol post. Business In marketing by parcel prtt can bo secured and held only by shipping ship-ping produco of high quality nnd by charging reasonable prices. Tho larger tlio quantity, within tho postal limits, that Is shipped nt any ono tlmq, tho moro economical Is tho factor of postago and therefore tlio moro attractive from tho vlowpolnt of cost both to -the producer and to tho consumer, .This applies both to shipments ship-ments and tlio return of empty containers con-tainers It would not bo economical to e hnlf a dozen different kinds of jrcgajftbles from as many dlffcrctft pro ducer, but If a supply of half a dozen 'kinds 'of, vegetables, or vegetables and frultsfcouW bo obtained In ono parcel .frorn-:oti producer It would bo both adVastUtKoousianil attractive. Antjtlipiv advantago to tho producer ot parcel' joo'sVmnrkotlng'iB that his mnlLbox or jocalr Jiost offlco becomes lijs eftlpplrii stattort. Thls relieves him fnm juiy extrd trip In. order to make shipment, as tho rural mall carrier takes the shipment .fegm tho mall box or; some member .ofho. farmer's family fam-ily deposits It. at tho 'post pfflce when Sdns tO'Call for'the; fftall. ' Many farmers often'; hav' n small surplus of pr6duco, nor needed for homo consuraiitlbn, which could-, bo marketed If somo .ready ractnsdf get-tins get-tins It to a consuqier were available. Tho parcol post supplies this medium. There aro also many supplemental or sldo lines of production which could be dovolopcd for tiio sumo purpose. Mutual confidence one! helpfulness aro needed In order to succeed ; co-operation is needed. Consumers aro Interested In-terested la buying by parcel post only when, they can securo moro satisfactory satisfac-tory produce,- somo advantage In, prlco, or both. Tho producer will not bo Interested In-terested In marketing by parcel Joat unless It means somo additional net return to lifhi. A high quality ot produco. prod-uco. well nrcparod, carefully and at tractively packed, and forwarded so as to reach Its. destination at the t'mo desired de-sired will go a long way toward the establishment es-tablishment and continuance of business. busi-ness. Ordinary or Inferior produco will not only loso a customer but hinder tlio gaining of others. Tbe producer must aim to give satisfaction Dy supplying bis customers, as nearly as possible, with produco which meets their Individual Indi-vidual desires. The consumer must also aim to give satisfaction ty properly proper-ly caring for nnd returning containers, making prompt remittances as agreed, upoa and by doing his part in all phases of the transaction. In other words, a equuro deal Is needed. |