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Show Advertlss Your Pro fens I on. Advertising is the legitimate coadjutor of any legitimate business. No one occupation occu-pation or set of men has a monopoly of . f by any code of common sense. When properly used and developed to its capacity capac-ity for good itis as honorable and as dignified dig-nified in its application to the professions as it is to the merchant, manufacturer, publisher, playwright, the artist or the pulpit. Like anything else, it can be put to wrong ends; but that should not discredit dis-credit advertising as a proper factor for good purposes. As well denounce religion relig-ion because there are hypocrites, or condemn con-demn water as a drink because men are drowned in the bay. Because rascals and disreputable members of the profession profes-sion have invoked its aid does not limit its usefulness when put to good ends. The professional man must, in the beginning be-ginning of his practice, bend his energies to building up a large circle of acquaintances. acquaint-ances. In the ordinary course of events, and following the usual habits of all professional pro-fessional men, ho is obscure for the first ten years of his practice. After that time, if fortune favors him, he rises with more or less rapidity to a position which is at once profitable and honorable. honora-ble. A. L. Teeie in Printers' Ink. |