promote our summer activities activi-ties in a "generic" manner -a plan that can benefit every Park City business. If you have not yet heard about the program but would like to contribute even a small amount of your ad budget to the campaign, please contact ChamberBureaus niwaun-ces niwaun-ces new members: Mutual of Omaha, Western States Title Company, Mansell & Associates, Asso-ciates, Group 1 Real Estate, Lewis Brothers Stages, Silver Sil-ver Mill of Park City. PARK CITY AREA j0 lyjiHfiMiriB l CHAMBER OF COMMERCECONVENTION AND VISITORS BUREAU Sun Belt Bait Goes Out For the first time in the organization's history, the Park City Area Chamber Bureau is coordinating a cooperative "generic" summer advertising campaign cam-paign designed to attract destination visitors to Park City this summer. Many Park City businesses, have contributed advertising dollars, dol-lars, along with the ChamberBureau Cham-berBureau and its major co-op partners, Western Airlines and American Express, Ex-press, to total the $30,000 in print media placements. The ads, developed by the ChamberBureau's ad agen- cy, Gardiner Advertising of Salt Lake City, are designed to encourage sun belt area consumers to find out more about a Park City summer and to consider it for vacation. The purpose of the campaign is to create an interest, image and awareness aware-ness of Park City as a summer resort. Newspaper ads will run for four consecutive weekends in the: Dallas Morning News, Fort Worth Star Telegram, Arizona Republic, Scottsdale Progress and Las Vegas Review Journal. These papers pap-ers were chosen for their high income readership, as well as the fact that summer in any of these areas can be unbearably hot and that their readers are more likely to have some awareness of Park City in a ski context. Playing off the concept of "...when it's hot in Dallas, it's cool in Park City" the ads will remind readers of the comfortable climate Park City can offer in the summer. It also highlights the summertime sum-mertime activities offered in our area with a reminder of how quickly one can get to Park City via Western Airlines to Salt Lake Interna' tional Airport. To measure the effectiveness effective-ness of this year's ad campaign, all ads will carry an information request coupon, cou-pon, listing both the ChamberBureau's Cham-berBureau's toll-free number num-ber and address. The ChamberBureau is looking at this campaign as the start of a cooperative advertising concept they hope will continue over the next few years. By September Septem-ber of this year, they will have outlined a much larger summerfall advertising coop co-op program to promote Park City in 1984 - something in which they hope all ChamberBureau Cham-berBureau members will want to participate. To tie in with these ad placements, Western Airlines Air-lines and a ChamberBureau staff person will spend time educating travel agents on Park City's summers in each city where the ads will run. The staff is also developing press contacts in those areas who may interested in writing a story on Park City's summer offerings. Plus, radio advertising is being considered for these markets if trade-outs can be arranged. arrang-ed. The ChamberBureau and participating contributors are very excited about this campaign. It is the first such action in Park City to