Show WHAT PUBLICITY MEANS salt lake is rapidly becoming recognized as the greatest metal mining center in the united states it has long been headquarters for big mining men and the growth here in the mining machinery business during late years has been something marvelous one might say that there is nothing strange or remarkable in these statements and for the reason that this western country is one great storehouse of mineral wealth which of nees necessity sity must build up in some favored spot a mining and this is true but were this region but little known were there but few who know of these richly mineralized sections would it be possible that a mining center like salt lake could exist we think not and this brings us to the leading thought of this article and this is that the publicity that has been given by various means to the opportunities tuni ties existing in this intermountain region has made it possible for this city tobe to be come what it as i s today the peer of any mining center in the west there are those who give but little thought of the publicity being constantly given to the mineral resources of utah and surrounding states any and all efforts in this direction are taken as a matter of course by the masses and every citizen every individual is directly or indirectly benefited by the results of such publicity although they may never contribute a cent in assisting those who are making constant endeavor to attract the attention of capital of investors of home seekers to the unparalleled lebed advantages and resources offered in this western country As a matter of fact much of the effort being made as above outlined receives no recognition by beneficiaries and receives no helping hand from those being enriched because of these endeavors A year or so ago a correspondent of the mining review writing from an isolated mining camp made brief mention of a mining proposition existing in his district but five or six lines were devoted to the subject and yet an eastern investor saw it and wrote to the correspondent in question the result being that the eastern investor with his associates have since expended over in the camp referred to and coming down to a most interesting feature of the investment much of this money was spent with mining machinery and ana supply houses in salt lake city some of whom do not patronize this publication under the plea that it cannot afford aff ord to do so or that perchance the mining review does not cover the field in which they desire to do business this statement may seem foreign to the subject under consideration but is given to show that it is an actual fact that publicity is as necessary for the success of any enterprise of almost any industry as is the foundation upon which the enterprise or industry is based and to show why any effort of rightly directed publicity should be given more recognition more assistance by those who are absolutely certain of bene fitting by such publicity whether they are identified with the effort or not the attracting of capital to the mining fields of the west means that every mining machinery house in salt lake city will in time get a certain percentage of the money invested in mining enterprises that every dealer in mining supplies will get his fingers onto some of it that the wholesale dealer will constantly increase his business while some of it will trickle out to the butcher the baker and the candlestick candle stick maker this this being the case give more encouragement to the publicity man give him a little of your business so that he can continue to help you to increase yours |