Show THE GREATEST COTTON EXPERT NEVER OWNED A BALE IN HIS LIFE NEW Dec Dee 23 NEA XEA The The worlds world's greatest authority on I cotton never has owned a bale of or It h in his life lICe For 56 16 years ears he has stuck firmly to tho the job of or proving that two plus two equals four tour and has spurned chances to become a millionaire mil mil- A few words from him can sway the cotton colton market all over the world That is a brief brIer picture of or Colonel Colonel Colo Cob nel Henry G. G Hester year old secretary and superintendent of ot the New Orl Orleans ns cotton exchange TWO POTENT WORDS Hester sa says says says- s 's Those two words mean everything in the market mariet The They cause men In every corner of the globe to risk fortunes bu buying and selling sell sell- ing lag They win the swift attention o of every cotton Interest In the world But through h all the years cats Colonel Colonel Colo Cob nd nel Hester has refused to invest 1 cent speculatively in cotton Nor has he ie allowed any member of or his office staff to do 10 sWe set so s. We Ye have ha our honor he says simply Colonel Hester was a reporter in 1870 1870 when the New Orleans coton cotton cotton cot- cot ton on exchange was founded He lie was persuaded to become its secretary secretary sec see and it ft was not long before hi his lis passion for exact figures his Insistence on rigid accuracy made his forecasts and predictions on cotton the most authoritative to be had HIS SIMPLE FORMULA All my life I have gone on the belief that two plus two equals four he says sas I have seen hundreds hundreds hundreds hun hun- who spent their lives tr trying ing to make two plus two equal three and three-quarters three or four and one- one quarter but It cant can't be done Here Is one example of the opportunities opportunities opportunities op op- op- op for personal gain that Colonel Hester has ignored In 1915 1015 cotton went vent down to rock bottom It went begging at 6 S Scents cents a pound Colonel Hester sat at his desk and went over Ills his fig fig- urea ures Reports of other cotton EXperts ex experts EX cx- were that cotton consumption that year rear would be only bales Colonel Hester Hester figured It at lIe He went down to the cotton ex exchange IX- IX change posted his prediction on the bulletin board and wired the forecast forecast fore tore cast to New York Instantly cotton cotton cotton cot cot- ton began to climb It went to 15 cents a pound wavered a bit then went on higher A CHANCE FOR FORTUNE Eventually it stuck at 40 cents a l pound Speculators who had hadil 1 il 1 t t bought on Colonel Hesters Hester's forecast forecast fore Core cast became rich How much would you have made if you had bought 1000 bales before you rou posted those figures Colonel Hester was asked Anywhere from to 1 depending on where I gotoff got off off he replied But nut I didn't bu buy I never owned a bale of cotton In my life I never speculated a a. copper copper copper cop cop- per cent in the market No man connected with such re reports reports re re- ports as go out of or this office can have 1 cents cent's interest In those re reports reports re- re reports ports outside of the salary he draws for tor accuracy NO IDEA OF RETIRING Colonel Hester is New Orleans' Orleans most famous citizen He has done much for the cotton trade and for his city Though he is SO 80 he is i not thinking of ot retiring and he 1 Insists no man is old until he thinks I he is He lie smiles when asked how the 1926 flappers compare compare with the storied southern belles of his youth back In the crinoline da days s. s The girls of today make as good wives and mothers when the they marry as their grandmothers did he says sars And the they know more and andare andare andare are better belter equipped to advise and assist their husbands than their theil grandmothers were I am the firmest firmest firmest firm firm- est believer in and the most ardent advocate of the girls g of today todar After Atter his d days day's s work Is done Colonel Hester goes home to his wife and his grandchildren and great I 1 never think of cotton except when Im I'm In my office oUke he says sas one secret of or how I keep keen going ht 1920 NEA XEA Service Inc I |