Salt Lake Telegram | 1926-12-26 | Page 33 | Truth is Aim of S. L. Ad Club; 150 Probes Are Made

TRUTH AIM Or I l. l 1 ARE ARf MADE I Local ocal Body Affiliated With Association Methods Businesslike The Salt Lake City Advertising club was organized November 16 1909 with about the same number of members as belong at present The first president was F. F D D. French Trench and other presidents have been T T. F. F Thomas Malcolm McAllister Mc Ic Allister John D D. D Giles II J. J Balton Hal Hal- Halton Halton ton Harry Anderson R R. D. D StandIsh Standish Standish Stand- Stand Ish and Eddie Diamond The rhe Advertising Club of Salt Lake L. City is affiliated with the International International International Ad Advertising association formerly formerly formerly for for- merly called the Associated Advertising Advertising Advertising Adver Adver- Clubs of the World with headquarters In New v York City There are several hundred a affiliated clubs In the United States almost every city of any size being Utah has recently been placed in a sub-group sub giving this section special representation During During Dur Dur- ing lug the past year delegates were sent to Los Angeles San Francisco Pueblo and the International meetIng meeting meeting meet meet- ing in Philadelphia The motto of the Advertising club is la Truth In Advertising and this represents the principal aim of the organization tion Regular meetings are held at atthe atthe the tho clubroom at Shays Shay's cafeteria on the first and third Monday of each month Studies In advertising are carried on under the leadership of or ofa ofa ora a trained advertising man The financial fi financial financial fi- fi affairs of the club are ara on a sound basis and the club has put itself Itself in tine line with up-to-date up or organizations organizations organizations or- or by collecting for meals dues and other expenditures In ad ad- vance The officers of the Advertising Advertising Advertising Adver Adver- club are as follows President Edgar M. M Ledyard vice president George T. T Smith secretary M. M R R. Callister treasurer treas treas- H. H J J. Halton Directors R R. Leo Bird Slid H H. J. J Halton John D. D Giles GUes R R. D D. Standish Mrs Irs A A. A A A. LaCoste Erroneous and fraudulent advertising advertising advertising adver adver- was formerly checked through the vigilante committees of the advertising clubs These have now been een organized Into an affiliated affiliated affiliated body known as the Better Business bureau found in about fifty representative cities The membership in Salt Lake Lale City is composed of sixty-six sixty leading institutions institutions in institutions in- in and several others have Indicated their intention to Join No coercion is employed and members I can at their option leave at any time The bureau operates impartIally impartially on all advertisers whether hether members of the bureau or not During During During Dur Dur- ing the past year investigations were made The bureau works very closely with the newspapers advertising men men en merchants and the public Th executIve work of the Advertising club Is carried on under under under un un- un- un der the direction of H H. Romeyn who can be reached at Mr Romeyn Investigates promptly all cases of misleading advertising erroneous displays improper im improper im- im proper advertising or unsound se securities securities securities se- se which are brought ht to his attention The Better Business bureau operates op- op op operates operates op- op under an advisory committee commit commit- tee constituted as follows E. E W. W Kell Kelly chairman Harry Barry Coombs Frank E. E Dole J r A. A Greenewald O O. D. D Coughlin W. W Yo T. T Denn J. J J J. Daynes L. L A. A Meadows H. H J J. J Halton A. A B. B Pembroke Both the Advertising club and the Better Business bureau make a complete financial statement of all receipts and expenditures thus keeping itself in line with the polIcy policy policy pol pol- icy It advocates The International Advertising association will hold its annual meeting in Denver Colo from June 26 to June 29 1927 This is the second second second sec sec- ond Associated Advertising club meeting to be held w west st of ot the Mississippi river San Francisco re receiving receiving re re- the other honor in 1915 Committees from all over the world orld have been been nam named d. d and delegates a will willbe willbe be pr present sent from ir ni every part of the I globe Present indications point toa to toa a delegation of ot about advertis advertis- ing people from front Salt Lake c Unusual a activity is being me nu tested in various clubs through the Intermountain mountain section