OCR Text |
Show COMMENTS ENEMIES OF INFLATION Not so many years ago the public was sold many of the necessities of life at prices based on all traffic would bear. The result was that laws and regulations were evolved to try and prevent gouging of the comsumer. But laws alone cannot can-not put character into merchandising practices there must be character in the merchandising plan itself if the consumer is to benefit and enjoy maximum benefits. One of the main reasons that prices have been held in control during this critical period, has been the method of retailing re-tailing developed in our country during the past generation which depends on a small profit per sale on a mass turnover of goods, rather than all the traffic will bear on a minimum number of sales. |