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Show 'Grand Champ' Beef Utah Hotel Serves Hotel Utah in Salt Lake City this week prepared to serve Grand Champion beef as a further fur-ther means of encouraging stock raising and stimulating more tourist business for the state. The hotel has purchased the annual Utah State Fair's Grand Champion Steer, a blocky Hereford weighing 1060 lbs. The steer, raised by Steven Morgan of Morgan, sold at 50c a pound in spirited bidding. Hotel Utah paid premium price for five other winning animals. "In purchasing these outstanding out-standing animals we aim to encourage Utah's young stockmen, stock-men, the agricultural leaders of tomorrow and at the same time give further evidence of the hotel's dseire to serve only the finest in food," said Max Dean, hotel manager. "We feel that one of the best ways to attract more tourists and to induce them to return is to serve superior food." Mr. Dean is also president of Utahns Inc., a non-profit organization set up to advise and coordinate all efforts to attract more pleasure travelers to the State of Utah and to hold them longer within the state. "We know from exhaustive survey that the tourist dollar changes hands seven times, thus filtering through almost every trade and calling. We must consider, for example, that the money paid for this prize bef, as well as the thousands thous-ands of other steaks, roasts and chops Hotel Utah buys each year, comes in large de- , gree from people traveling for pleasure in our state. "A healthy tourist business, therefore, becomes of interest to every person who makes his living in Utah. Hotels and restaurants support the processing proc-essing industries which draw their raw materials from the agricultural communities." "Money spent by the state for advertising through the Utah Tourist and Publicity Council," contineud Mr. Dean, "is returned to the state in a ratio of nine to one through taxes, hunting licenses and fees." |