Show I I J I II Ideal Service Is Epitomized in 3 I Little Phrases X 11 LEAN car clean cars clean shop shop shop- I talk 0 j I clean 1 These three phrases hand lettered on a a. pasteboard square Impressed themselves so deep In the minds of B. B G. G Koether manager of the Hyatt Roller BearIng BearIng Bear Bear- Ing company Detroit when he saw them In a Overland Willys-Overland service station In Newark N. N J. J that he wrote an article about them In the little Hyatt business magazine which he calls the About these three phrases he writes a a description of an Ideal service station elation These three phrases might have been reversed and would have more clear shown the cumulative effect of the three virtues thus Clean talk cle dean clean n shop clean cars says Mr Koether And after them might well have been added Satisfied Satisfied Sat customers You will wili find that a clean car Is the result of a clean shop and that a clean shop Is ls the result o of that habit of cleanliness clean clean- liness both moral and physical which Is Indicated by clean talk An extract from Mr Koether's article follows The sign was tacked to the wall wail right over a big washstand right where anyone entering the station would see It And It was a abig a abig abig big service station too The building was of concrete white and clean To the right and left of the entrance drive were offices and In Inthe Inthe Inthe the back a big room where many cars were placed In orderly rows And attached to the front of each car In a case to protect It from dirt was a card listing the work to tobe tobe tobe be done Many of the cars were Just on storage placed there for forthe forthe forthe the day by business men who use their cars as a means of tation and there are some who still say pleasure cars' cars And the cards on these cars were Just marked Storage A woman came In for her car She was escorted from the office by one of the service station men and he was dressed as a business businessman man not as a mechanic who had Just cleaned out a transmission case And no smoke from a cheap Turkish cigarette was blown In her face as he talked with her He took the card from the the case and checked over with her the work that had been done And then he helped her Into the car and drove It out for her And the car was clean there were no marks of greasy hands A man drove In a car for some adjustments and repairs The car was promised for 5 o'clock and I knew by the way the man said It that the car would be ready by that time for It was said quietly gentlemanly and In a businesslike way The whole service station re reflected reo re fleeted th the sign that was op of the wall wail up over the washstand Not Nota a fancy sign understand but Just Justa a simple homely sign that held a message for each employ And the sign read I Clean cars clean cars clean shop shop clean clean talk And why not brother o 0 mine ends Mr Koether's artl article le Why not clean cars and clean shop and clean talk It Is Just as easy as dirty cars and a dirty shop and dirty talk Many a salesroom with Its leather lounges and big chairs Its Ita palms and ferns and Eastern rugs Is only the exterior to a dirty disorderly Interior Interior Interior-an that an Interior that you would not wish your wife or 01 mother to enter because of the foul language used by the hangers on an Interior from which It would be almost Impossible Impossible Im Im- Im possible to send out a really clean car The service station has got gotto gotto gotto to be maintained It Is a a highly Important link In the m Ing plan so why not a businesslike service station with the motto of Clean cars clean shop clean talk 7 |