Show MOVIE PiCTURE TU MA NA H HERE f FOR VI T IJ Q Of I I Wm Wm H. H Swanson Arrives to Look After His Extensive Extensive Exten Exten- sive Theatrical Interests and for Organ Dedication W WILLIAM 7 ILLIA I II SWANSON V V president of the Swanson theatre circuit e cir uit controlling several sev sev- eral ral of th the largest motion pi picture ture theatres of the West in including luding the the American and Strand theatres in Salt Lake and vice president of the First National Exhibitors Exhibitors' league arrived arrived arrived ar ar- ar- ar rived in the city today for a months month's stay Mr Swanson brought glowing re reports reports reports re- re ports of f conditions in th the E East st where he has been for several months He declared business Industrial and theatrical lons conditions to be flourishing and a general feeling of optimism prevailing among all al classes th that t the united States is ri now w doing its share and more toward winning the war and doing it in a manner that was certain toi to be fraught with the most Important and far far- reaching results In the near near future WEDDING ANNIVERSARY The motion picture e magnate magnat came t to tb Salt Lake primarily to be present tomorrow tomorrow to- to o morrow night at the celebration lon of his twenty-fifth twenty wedding anniversary The Th affair will be in the nature of an informal dinner dance tendered by Mr and Mrs Swanson to hundreds hun dreas of friends in the the city chy and d st state t Many out of town guests are expected to be present at th the Hotel Utah where the event is to take place Both Mr and Mrs Swanson have made Salt Lake their home hom for several years but the former has recently spent much of his time In the East because of vast business l interests there and the celebration celebration cele cele- bration will partake to some degree degre of of ofa ofa a homecoming welcome for him Mr Swanson came to Salt Lake di direct direct direct di- di from New York where he maintains maintains maintains main main- an office and Eastern headquarters He has but recently been in Boston and W Washington attending the meeting In the former city last week between the various factions of motion motion motion mo mo- tion picture exhibitors He brought word of great enthusiasm among the exhibitors and the adoption of resolutions resolutions to strongly s support the government government government govern govern- ment in any way and to any degree the national authorities might see fit to call upon them ENTHUSIASM RAMPANT There isn't the slightest doubt but that the general feeling among buSIness business business busi buSI- ness men and all other classes of people people peo peo- pIe is growing better and better as asfar asfar asfar far as the war is concerned said Mr Swanson Everybody dy In the East is enthusiastic and doing their utmost Inno Inno In Inno no hearted half-hearted manner to help win the war They are making every sacrifice sacrifice sacrifice sac sac- and doing everything that Uncle Sam wants of them to hasten the defeat defeat defeat de de- de- de feat of the Hun and motion picture men as well as all others have their share in the war activities that one sees on every side Mr Swanson brought home with him a. a pocketful of contracts for big feature photoplays that Insure the patrons of the American and Strand theatres some of the best screen entertainment of recent months Many are on the list of attractions attractions attractions at the two theatres The rhe motion picture business Is now enjoying a full measure of prosperity throughout the East said Mr Swan- Swan son The RIalto Strand and other big theatres In New York are crowded nightly and the same is true of other large theatres In other centers of pop- pop throughout the country The Continued on page 8 MOVING PICTURE Continued from page 1 two big factions of the exhibitors got together last week weel at the Boston convention convention convention con con- and this me means ns more concerted efforts toward the uniform of the business and bigger and b things for forthe the picture patrons One of the purposes of Mr Swanson's Swansons Swansons Swanson's Swansons Swanson's Swan- Swan sons son's visit to Salt Lake at this time Isto is isto isto to supervise the final stages of the erection in the American of the huge pipe organ that Is expected to be ready for playing within the next two weeks The organ according to the picture magnate Is the largest pf of its Us kind In any motion picture house of the United States Minor improvements are also contemplated for the Strand theatre Mr Swanson described Washington as a beehive of teeming activity He told of the difficulties of obtaining a room In even the cheaper hotels and rooming houses and of being compelled to pay 20 a day for a room at the Oriental hotel one of the smaller hostelries hostelries hos- hos of the city when unable to se secure secure se- se cure one at the bigger hotels at any price That motion picture theatres throughout the country will suffer greatly should the proposed increase in theatre war tax go through as proposed proposed proposed pro pro- posed by the house of ot representatives was the declaration of Mr Swanson in discussing the contemplated doubling of the present pr scale of amusement war I taxes He declared that the theatres of the country would submit gracefully to the plan providing It was deemed I absolutely necessary as a win the war Yar ar I J measure measureS but that it meant the closing I down own of many places of amusement |