Show UTAH IDAHO MOTOR 1 i COMPANY TAKES lAKES ON l THE MAXWELL LINE i- i ocal Concern Makes an an Important Addition toLine to I 1 i f f r I Its ts L- L Line Ine 0 of f C Cars a s B Believes e 1 lev s I It H Has s. s M Machine ac hi h- h Ine Inel l' l fi-T of Unlimited Distribution t. t p 4 P Possibilities bolo I dIes 3 f- f J has been beth r received 1 from the Utah-Idaho Utah Motor company's L I I offices that this concern has made an important addition to its Us line ot of J. J cars and nd that from now on it will 1 b 13 be r recognized as headquarters rs for the famous Maxwell line Wh When n se seen n yesterday esterd Y M Manager nag r A. A V. V OlsOn of the Ut Utah Idaho h Motor om com company pany said Y Yes S it is true we have signed up for tor the Maxwell line and I believe it was a a. good stroke of ot business for our company as well weI aa as the Maxw Maxwell Max- Max w well ll When Mr W. W J. J L LA Casse Cats W Western stern m manager nager for the Maxwell Motor Sales corporation approached hed us o on or the subject subject sub sub- of ot our concern t taking on on the Maxwell line we went into every de detail detail detail de- de tail of ot the the- matter carefully ar and every wiLe consid- consid phase h se of ot the proposition was er ered dAs d. d A As As s Mr La Casse pointed out the Maxwell Max- Max w well ivell U is a line of tremendous production and almost unlimited distribution II It required a concern of thorough thor thor- ough financial responsibility and with a abig abig big outlet to do the e line Justice u i g Another feature u which Mr La Cases Casse explained as vital 1 lf is the maintaining of a service and part department commensurate I ate with a a. business of the magnitude of I Ithe the Maxwell I These points were disposed of In or order order ori or- or der as they were brought o up t and Mr r LaCase LA LACasse I Case Casse i es proffered the account u to our concern concern con con- o cern after having satisfied himself that the Ut Motor company qualified fully for handling the account and as his I It proposition o was art an a attractive v one from a i t business f standpoint o t ta and we felt e that lh the Maxwell offered one of the greatest pos- pos In the automobile field t today daYi negotiations Were soon completed an and the deal was closed Shipments of 1 Maxwells Maxwells' are now en route and we will soon be displaying the entire Maxwell line from the beautiful little three passenger roadster up to the ton one-ton power wagon the Maxwell truck |