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Show IT PAYS TO ADVERTISE. Some Notable Caset Prove Truth of the Assertion. It seems that an accidental Investment Invest-ment of S0 In advertising army blank-eta blank-eta started D. Crawford of St. Louts on his mercantile career. He had bought at a bargain sonio 10.000 army blankets and gave a boy a $50 bill with which to Insert a modest $10 ad In the old Missouri Republican and to "bring back tho chango." The boy misunderstood and put down the $50. Consequently the paper came out with the biggest kind of an ad, which, to Mr. Crawford's dismay, ho read early next morning, before ho came down town, and prepared to comb the boy. But ha changed his mind when ho found his store thronged with pup chasers who took all the blankets and ho had to got In a fresh supply. He kept Increasing his advertising space until ho became ono of tlio largest ad vertlsers In tho country. In a quarter quar-ter of a century ho was rated as a millionaire. mil-lionaire. Sir Thomas Llpton stands aghast at the boldness of American advertising. advertis-ing. Ho says that the Englishmen are gradually getting In line to follow our methods. He was surprised to learn that one dally took an ad for $1,000 per Issuo and traced sales through it to tho extent of $7,000, to say nothing of sales mado to tho samo buyers of up-Keyed up-Keyed goods. Sir Thomas also nltudo, to a dry goods houses which took $8,000 worth of Sunday advertising a fort-Light fort-Light boforo Christmas and tho next Monday's receipts wero over $CO,000. Carpet Trndo Review. |