Show STORE MARKS MARKS' BIRTHDAY Auerbach Officials Celebrate Anniversary of Company Officials and of oC the Auer bach company Saturday began begar cele bration or of the concerns concern's seventieth anniversary in the company store Broadway and State street The company was first ir organized in 1864 by br three brothers Frederick H. H Samuel H. H and Theodore H H. Auer bach From a little general trading store located on First South street the brothers built their business until toda today it is one ot of the largest tile tUe houses in the city Herbert S. S Auerbach president of the company and son on ot of Samuel Auerbach one of the founders has been connected actively with the business since 1906 when his brother i the late George Georg S. S Auerbach and he I joined the company compan A few years later Fred S. S Auerbach another brother became manager ot of the business busi busi- ness which position he now holds |