Show PLATINUM IS BEST FOR THE TE BATTERY Ir- Ir l lk i k If could have a storage battery battery bat bat- tery with plates made of platinum you would have an ideal battery but unfortunately unfortunately un- un fortunately It would pro cost you rou several thousand dollars said Albert C C. C Cronk of The Battery ChargIng Charging Ing Station local battery distributor A storage battery like almost every sort of apparatus or machine ma- ma chine is a compromise between cost I weight and life That is the reason why the long experience of the Columbia Columbia Colum- Colum bia company is especially valuable Through long years of experimentation tion they have been able to determine the point of compromise between cost weight and life which means the most satIsfactory service to the owner The Columbia company could put putout putout out a battery for considerably less money which would give as satisfactory tor tory service at first It would not be lasting however and In the end the battery would be far more expensive to the consumer When you consider the amount ot of power a storage battery is called upon to deliver in ht cranking a motor m in a cold morning when the oil is stiff you ou will agree that a modern storage battery bat bat- tery is a remarkable apparatus A littie little lit lit- tie tle battery of three cells Is often called upon to deliver an amount of current equal to two horsepower or sufficient to propel the car Itself |