Show EffiCIENCY IS NEW ENGINEERING GOAL SAYS AUTO MAKER Popular Priced American Cars Cais Have Proven They Own 0 Other Rec Requisites es I How flow to make the automobiles of or the present ent not more beau beautiful f I. I not not more powerful not more durable but but more efficient efficient Is the task which e cr every American designer ncr and manufacturer must tackle tackle right speedily declares Clement Studebaker Jr We Ve have havo the beauty the power tho the durability and we Have them than all at an amazingly low cost In Inthe the t typical pop pop- pop ular priced American ears cais But Hut American Amerlean Amer Amer- lean ican standards of efficiency are still be below below below be- be low those which prevail abro abroad d. d es especially es- es In the cases of ot the leading costly costly cost cost- ly Jy 1 t types P 8 What hat san sane business man would In equipping a plant which could be successfully suc- suc operated l h by an engine of or a certain power bu buy for tor it a of ot four or five lve times that size And nd what office system Is 18 it that puts two or three men at work on a task which orie one man can perform without being ov overworked Yet how often orten Is It that the very man who would shudder at such a waste buys buy a motor car so so over overpowered over over- power powered d as to be absolutely wasteful Mind y you u I am not denying the tho luxurious powered high touring car Its Us i rightful place There are persons undoubtedly un un- un whose wealth and desire for display can be satisfied b by nothing else But nut for tor the tho average prosperous conservative con con- American there must be something something- which will come closer closel to his cs established l sh d Id Ideas u of lr true e efficiency l Europeans European nave have perhaps on account of or the hl high h co coyt t o ot of fuel developed de small motors to a 3 wonderful degree In fact there are arc but few tew foreign cars carli hold with clin cylinders of more than three thre and a half Inches bore Tho The general custom o of taxing cr curs cars s 's on a basis of cylinder boi bol bore boreto as to also alo PIo proven Un n a mighty might Inc Incentive nilve to this evolution c Both these considerations are arc appearing ap ap ap- pealing in the United States Legislation Legislation Legislation Legisla Legisla- tion of or this lIlIs sort made mad Its appearance In Inmany inmany many states Jast Just year It Il will bo be even evon more pronounced b beyond ond doubt in HIU 1913 These two considerations must sound the knell of or the tho large w wasteful motor motor- the motor which for the successful per- per 0 of Its ts dut duty relics relies on Its brute force fore rather than H its refinements of and Its antifriction do- do de device vice FAnd F. F And I shall sHaH miss m my guess uess b by a A. wide margin ln If If in the years rears to come the typical American car will not feature maximum efficiency In an economical motor motor- |