| OCR Text |
Show New Color Card Guide I Board, as Name Indicates One of the cornerstones of fashions for next season has been laid. The standard color card Is a guide board, as the name Indicates. Hosiery will be dyed to match certain shades on that card; felt hats will be blended with the most popular color In favor for coats ; small articles, such as thousands thou-sands of bolts of wool?, velvets, silks nnd cottons, will be dyed by this guide for fall colors. Shoes also will take their hues from that source. The card Is nssembled by the color card association. "The card contains 102 colors, a most comprehensive collection of staple sta-ple colors," said Mrs. Margaret Horke, managing director of the association. "It represents the fruition of 13 years of wide experience and study of the color needs of America. The beauty and variety of the shades provides a lexicon of commercial colors which will be used In all branches of art, Industry and trade. Every costume designer, every color specialist and every student of Industrial art will consult It "Now that color Is taking so Important Im-portant a place In our bouse decoration decora-tion (table linen, towels, sheets, pillows, pil-lows, rugs, glnssware and china, even Ice boxes and pans are being produced pro-duced In vivid colors) ; now that the color mode In gowns, slippers, hosiery, hats and various dainty accessories Is occupying so prominent a place In fashion, a color chart such as that Issued Is-sued by our association Is really of the greatest value to the consumer, the dealer nnd the manufacturer," Mrs. Itorke continued. "No housewife house-wife wants a riot of color that Is, If we are to have an abundance of colored objects, draperies nnd clothes we want the various tints to harmonize. harmo-nize. "The colors are grouped in distinct color families, all of which are arranged ar-ranged In harmonious relationship. Some of these families contain as i many as eight tints and shades of one hue. Seventy-four colors from past season cards have been Incorporated In the standard card because, by their popularity, they have now taken their place In the rank of staples." |
