Show ADVERTISEMENTS A GUIDE How Country People Prepare for Shopping Tours 10 the City Pittsburg ChronicleTelegraph uI heard a discussion which would l c interested you as a newspaper mars mar-s 4 l a leading banker to a reporter What was it about You know I live in a suburban town and the children do not come up to town I very frequently Well last night there were nine little girls in our parlor some I my own and others from the families of neighbors They were all preparing for a visit to town to buy Christmas I presents They began proceedings by I monopolizing the centertable and on this to my astonishment they proceeded to lay an assortment of advertisements adver-tisements cut out of city papers Some were of clothingstores some jewelers some bookstores and in fact nearly all I classes of tradesmen Then they began to prepare lists They read over the articles I ar-ticles named in the advertisements and made memorandums For instance One I girl said I want to get a pair of gloves for our driver and they looked for gloves and made a note of the place where they I were sold the cheapest Then another girl wanted a certain book and another a I fur cap another a pair of rubber boots and nearly all named dolls tOYS articles of jewelry and fancy articlesW When they could not find what they j wanted in the advertisements they noted r the names of the dealers who would be j apt to have such things They seemed to be perfectly familiar with the leading I I merchants and what they sold and how I i his clerks treated customers They even went so far as to criticise some of the newspapers and said they wouldnt go to a certain store because it advertised in one of the papers which they did not like I asked oue of them what she intended in-tended to do with her list She said her papa had given her some money to buy presents with and she intended to buy the things she had on her memorandum My little daughter told me she and her friends had been doing this for a month and that it was almost as much fun as the buying of the things later on I suppose the older people do the same thing That is just what they do I did not know it before last night My wife happened hap-pened to be out while the children were talking and when she came in I told her about it Thats nothing new said she we do it too The ladies who live around here make memorandums of things they see in the papers and then we compare com-pare notes and go uptown and buy the goods The practice is more general than people peo-ple would suppose The writer visited several jewelers bookstores dealers infancy in-fancy goods and others and found them all willing to admit that advertising was a wonderful help to them Large num jers of customers came in and asked for certain things at certain prices and when asked how they knew of the goods the answer would be that they saw it in some paper Frequently clippings of advertisements tisements were brought and after purchase pur-chase they would be thrown aside by the customer and the merchant could tell just what medium had benefited him |