| Show Valley Profile Name Fred Cvar Owner of The Tinder Box Locations in Crossroads Mall and Fashion Place Mall Age 47 Born Bon Salt Lake City UT m Lived Lived- there his whole life How long in this business 19 years What type of business degree degree degree de de- de- de gree do you think would be the most useful in this day and age Going into this type of business y you u mean Yes From my standpoint a degree in fn management would be the best because you get a good feeling for finance accounting and a good feeling for advertising marketing and And nd that is what you really need In this particular kind of business you are everything We are our own advertising We take care of our own art work a lot of the time We must also have a good knowledge of account account- ing ng A good general business management degree is what I have It has proved to be quite nice I have-an have advantage advantage my my job jot isn't compartmentalized When people leave college and take their finance or their accounting they have one little area most likely that they specialize in so consequently this job is kind of spectacular because I hit every bit of t the e business spectrum I must know how to use money I I. I need to manage cash flow I must know accounting for tax purposes If I want the chance I can do my own advertising advertising ad ad- It is a lot of fun I dont don't get stuck in one area I must also know how to operate with people So business business business busi busi- ness management is what I would suggest for a retail outlet for somebody who is going to own it himself or orrun orrun orrun run it herself That is what they are going to be doing they have to be the master of just about everything in the business spectrum Is being in business for yourself worth all of the time trouble and risk There are up sides and down sides The risk is minimal minimal minimal mini mini- mal if you know what you are doing You have risk anywhere you go I would much rather be in charge of the operation and know what the risks are and know what the rewards are Know which actions are going to cause problems and which actions are going to cause success I would rather be in that situation I think than be in a situation where people that I dont don't even know perhaps in a different city are having an effect as asto asto asto to whether I continue with a particular job or not To me that's risky To me that's scary I know what my problems ems are here and I know how I have to act to keep away from those problems If you have some g guy y who makes a decision about your job regardless of how you operate in your particular job that is sort of frustrating and scary to me The rewards are there We can take time off when we want to Its It's moderately lucrative We make a good living The other problem is we never leave it Its It's always yours youre you're constantly at work work even even when you are at home relaxing you still have responsibility for what is going on So there is a downside All in all Id I'd do it again That is just my personality I couldn't be in a structured job This is structured just as much as Id I'd want it to be I Ican Ican Ican can make my choices as faras faras far faras as when I have to be at work and when I dont Id I'd do it again Do you think that you will willever willever willever ever work vork for someone else again Yeah I I will But it'll be at a time when I dont don't want the responsibilities of being on for my every waking hour basically When Im I'm ready to relax a little bit Ill I'll go to work for someone else And it wont won't be in a position of authority it it will be in a position where I can just walk away from it at the end of a shift and relax I cant can't do that now Really that's the wrong thing to say I c can n do that but I still have that responsibility and its it's always there I For someone trying to start her own business what advice do you have Identify the kind of business business business busi busi- ness you would like to go into in a mall or a strip center center center cen cen- ter or whatever and go to work for them and learn Spend a couple of years just seeing what they do That way a few things will hap hap- pen First you'll begin to understand understand understand un un- un- un exactly what has to tobe tobe tobe be done what it entails You may realize you dont don't want to do this You'll make a lot lotof lotof lotof of good contacts and build some experience Then you have to find a lot of money somehow That'll be difficult difficult difficult dif dif- I suspect for someone just starting out Figure out some way to capitalize Your law in or whatever Those are the things you need experience and money That's all |
