Show I Promotion Taken Literally f r t itlo A By By Marketing by Ken fackson Curtis Marketing Promotion class has taken the word promotion quite liter literally lly this quarter One of his c class ass assignments each quarter has students pair off to prepare prepare and present a formal advertising advertising- campaign in class before actual judges These judges are real in the sense that they are prof professional people from the local business community who have accepted an invitation to participate Two of his students Allen Pearson and Anita Cook have decided upon promoting America First Credit Union as a course for Guaranteed Student Loan services They have been successful in getting America First to cooperate cooperate cooperate cooper cooper- ate with the project in the hopes of creating a new market for financial ser ser- ser ser- vices f Pearson and Cook b began gan their project by conducting a survey of students with such questions as If you were to obtain a would you obtain it through a bank credit union on or savings and loan Credit unions won with 42 percent of the total while banks r received 39 percent and savings and loan companies came in last wi with 20 percent There Ther was also a question about the prospects of an automated teller machine on campus Of f the choices given Checking savings and cash withdrawal the latter won with 65 percent of the total P Pearson and n t Cook t their ir project and s stay Y y Brent Allen Vice President of of Communication Communication Cation with America First Credit Union He was so i impressed presse with the idea dea t that th he came m t to campus to n meet with th and r. r v discuss the possibilities of uch a a project t. t Said Allen We at American First are v very iy excited about th this lU Utah if 9 h College g Is is a afine f school ine-school school ool a and d we are eager eager- r- r to offer f our f financial j cesto to the students here te It would be bea a plus for America Fir First tt to tap into s such h a aw educated well li ate market markeL L' L X said he was very happy to see see how how willing America meric First is t to to look ook at such h. h a program fr from fromm m. m t the evi viewpoint of of-a of a c college classroom He s said id he heis e is S e especially proud of th the ma marketing program aI at at VT G. G It Itis is equally equally- lly m g gratifying g to se see local business and nd ind industry str act actually ally working with o our r college he concluded Pearson and G Cook ok add added d that this project could be of or great h help lp to those students seeking s. s Because of this pl project America First would be bevery very competitive with other fin financial institutions institution Another nother benefit would that would wOul result fro from in the added information information about lout the guaranteed student loan program The students a are e so sq fired up abb about t the possibilities here l e th that t they plan to o. o t f. f make ak ther their class prese presentation t t n before the Marketing Department of f America Said a d Pearson peason While a acceptance of the idea may be hea a foregone c conclusion n the final class clas's grade Curtis Curtis' just smiled and with th that this with report was concluded r f J I t t 0 t f J J F j Wl r t r V f r- r Y |