| Show TELLS NOW HOW 70 BEAT THE SQUEEZE CHICAGO Anie american rican business lusin can ibach new heights through objective thinking right direction and inspiration robert W jackson keynote speaker told member of the direct mail flail advertising 1 association aa I 1 ii their annu annual meeting here jackson pointed out that i many birins f i r m p move inove forward despite all changes in the c c 0 n 0 an m i c a 1 structure be am cause of progressive gres sive leadership sound executive ive organization business fundamentals service and specific mail suggestions belief in forecasts of an end ol oi war var prosperity was so strong that it forced part of the predictions to conic come true early this year he said opportunities for beating the squeeze through increased sales reduction of costs and stepping up of cu customer service are far greater than at any tinie time in tile the history of the US jackson pointed out Anie americas ricas resources both physical and mental are largely untapped jackson said and noted that thousands of executives were c developed by the various servi service ec during the war these with the unrecognized within an organization can quickly return the pre wal wai age level to top management business must return to the fundamentals rient als known by all fundamentals nent als that have been dormant during prosperous years |
