Show utah state press I 1 association will meet in S L city the annual meeting of the uta utah h state press association will be held in salt lake city on january 18 at the newhouse hotel mr don belding will be one of the keynote speakers his background of experience speak for him 0 W advertising is a vital force behind the system of free enterprise that has given the united states the highest standard of living in the world in the opinion of don belding vice president of lord thomas and president of the pacific advertising clubs association who will speak at the convention here january belding whose headquarters are in los angeles is regarded as one of the bests outstanding authorities ties on advertising he sees in in it one of the strongest bul barks to the nations economic ego system not only because it promotes mass selling and correspondingly spon pon lower prices to the public but because it promotes and enhances competition in beddings Bel dings opinion it is one of business and indu greatest equalizers serving the small merchant the small manufacturer and the small distributor just as effectively as it does the larger competitors in these fields outside of its economic role belding believes that advertising serves the country in another very vital way it makes for a solvent press and frees newspapers from dependence on governmental or political politic al support and permits them to exist as free and independent institutions in this freedom from governmental or political control such as now exists on the european continent he sees the preservation of the democratic way of life in the wilted united states belding who now holds one of the most important agency posts on the pacific coast started at the bot bottom bottarii torii of the ladder at lord thomas 16 years ago he is a product of the northwest being born anan reared in grants pass oregon he served in france with the heavy artillery fornear for nearly a year during world war 1 I and graduated from the university of oregon in 1919 where he majored in journalism and commerce he was a member of the oregon track squad as a miler and two miler following graduation he served as western union manager at klamath falls oregon for two years and then purchased and published the klamath falls record at the outset a weekly he later converted it into a daily during the time he has been with lord thomas he has handled some of the agen cys leading accounts including inc in c buding sunkist Sun kist the lar largest larest est operative cooperative co advertiser in the united states and union oil company two years ago when don francisco was elected president of lord thomas and transferred from los angeles to new york belding was selected to take his place in charge of the southern california office |