Show THE HUNGER FOR NEWS in studying the psychology of business success one has to examine the strong desire which people feel to know about the latest thing that has happened people want news the newspaper business with its vast amount of capital and with its thousands of daily and weekly journals loin rials is built around this ardent popular hunger to know the latest news this hunger for news is not confined to important and sensational events it relates also to the hap happenings happening penin 9 s of daily life people are as much or more interested to learn about the doings of their neighbors as they are to learn about congress and the state legislature this hunger for news does not stop with events and persona personalities litie it is particularly strong on anything that relates to the expenditure of money the effective use of income is a subject subi act chrit touches people so closely that they are very keenly interested in any news item that will help them to save money they read in some newspaper an advertisement stating that such and such a store has bought a certain lot of goods at a low price and is making a special pe cial feature of this merchandise mer chandis e now there is is an all article of news that really interests them they will read it with keen attention it will get more notice than some event in the political world here one can see how many business concerns have lave gone on oil to large success they appealed to the popular hunger for news they told what they were doing in in their stores what goods they were offering and what w h at they cost the public rega regarded raed it as just 1 as interesting as any news in the paper people read it eagerly they were influenced to visit the store and see these goods they bought them and the firm went on to large success |