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Show Sugar House Appliance Dealer Turns Headache Into Profit In Refrigerator Business V "Build a Better Mouse Trap" , . . this old adage has been proven literally by M. H. Merrill, Mer-rill, Sugar House appliance dealer, who has turned a business busi-ness headache into profit. In conjunction with his successful, suc-cessful, ultra-modern appliance . ., store at 967 E. 21st South. Mr. "Merrill tis conducting a refrigerator refrig-erator repair, reconditioning and sales operation that is netting him a $5000 yearly profit on traded-in refrigerators. Many appliance dealers write these old models off as a loss made necessary by their accepting these trade-ins in order to meet competition. Tells Story Mr. Merrill told his story recently re-cently to members of the Inter-mountain Inter-mountain Electric Association at a sales conference at Ogden. His experiences so impressed his listeners, although many of them wiere skeptical, that representatives of ELECTRICAL ELECTRI-CAL MERCHANDISING, a national na-tional magazine, visited the store in Sugar House to see firsthand first-hand how loss was turned into profit. The result was a three-page three-page story in the publication's June issue. Profit Shown As the magazine article points out, Mr. Merrlill accepted 120 used refrigerators in trade: toward to-ward the purchase of new models. After repairing and reconditioning, he sold them at an average net profit of $37.50 each. The magazine article includes in-cludes a complete picture story of a typical refrigerator from the time lit has been accepted as a trade-in until it has been reconditioned and resold. Seventeen Sev-enteen separate pictures are used to cover the process. |