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Show S. Calvin Sorensen Captures National Award for Achievement National recognition has come twice within a year to a Sugar House businessman. S. Calvin Sorensen, vice president of floor coverings for South East Furniture Fur-niture Co. was honored in Chicago as the store received the carpet Institute Award for retail excellence. In April of 1957 Mr. Sorensen Soren-sen was named a member of the Retail Advisary Council of the Carpet Institute. The Council Coun-cil is made up of retailers representing; re-presenting; department stores and carpet specialty stores throughout the nation. The current award to the store and Mr. Sorensen is the highest such award by the Institute In-stitute in nationwide competition competi-tion among furniture stores. South East Furniture was "singled out for praise for its continuous training program, designed to maintain the high caliber of its export selling staff a.ccl its active participation in such civic organizations as the sons of the Utah Pioneers, Salt Lake Chamber of Commerce, etc." it was announced. Herbert L. Shuttleworth, II, chairman of the Carpet Institute Insti-tute and president of Mohasco Industries, Inc., made the presentation pre-sentation at the annual banquet of the Institute at the Conrad Hilton Hotel in Chicago January Janu-ary 8. In making the award Mr. Shuttleworth praised the store as an "outstanding exponent of progressive retail merchandising." merchandis-ing." He also went on to cite the firm for its "stress on quality qual-ity and service." |