Show EXTRA ESTEA MOTIVE TOWER POWER the time will come when all businesses will consider the advisability of advertising in the same spirit that a manufacturer ponders over the advisability of adopting a new lev machine one does not install a piece of labor savins savin machinery because it suits his fancy but because the efficiency of business requires it he expects the new machine to reduce red ace his inz ine costs perhaps to make a better product and thus aid him in meeting competition and making a larger lajser profit 0 advertising Advertis ine is exactly similar the man who refuses to consider it as a possible expedient simply shuts his eyes on one of the problems of his busi business mess ile he might as well ignore the banks as sources of credit when he wants capital I 1 on the other hand the man who looks to advertising to checkmate all weaknesses and short comings comings of his business and to carry it alonz along to victo victory TV despite these has a childlike child like faith in the miraculous advertising will not make his product or his big service any better than they axe are but it will bring him the full fall benefit of their merits it will not elimina eliminate fe wastefulness in his factory or store but it will reduce his cost to operate it will not make illogical selling sellina methods successful but will assist good selling methods and often point the way for improving them advertising is the most inexpensive motive power that a merchant can buy today it is a form of stimulus that brings excellent returns on the investment |