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Show CALLS ADVERTISING VITAL TO AMERICAN PROSPERITY By elmlnating waste in distribution distri-bution of products' and by accelerating accele-rating si! lea, advertising in newspapers, news-papers, magazines and by means of other media moves the nation' good and creates prosperity; So declares Alexander Stoddnrt, author and advertising man, in Liberty Lib-erty 'Magazine this week. "We live In an age of mass production and mass distribution,"' Writes Mr. Stoddart. "The United States has outstripped all nations of the world by reason of three greut factors production, merchandising and advertising. Wlien distribution balance mass production, we shall have a happy, prosperous people, work for all, ami good wages, and the standard of living will le raised rais-ed still higher. . "Mas production demands mass sales, which are possible only when there is a widespread and continuous contin-uous consumption of the goods manufactured. The connecting link between production and consumption consump-tion is distribution, and advertising as the cheapest means of reaching and selling the consumer, can do more than any other factor In eliminating elim-inating the enormous waste in distribution." |