Show IN BU SINESS BUSINESS des moines iowa advertising Is IF the most important factor tn in modern lj business dr john J united fd states commissioner of education so declared in an address important I 1 as aa are the factors of labor raw material production marketing aud and organization none of 0 these are as significant today as advertis advertising ug I 1 he said in 1911 the newspaper was the wat greatest medium of 0 advertising and it still stands as such euch it Is tho tha only medium that can IMS be used for immediate effect |