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Show I THE TOWN DOCTOR j (THE DOCTOR OF TOWNS) f says 11 . n,1 . I IANYTHINO "RUN DOWN" IS UNATTRACTIVE You have often heard people I speak of a community or section of the city as being "run down." If you stop a nd look at the mental picture that "run down" creates in your mind, you Will have a vision vi-sion of unkempt, cluttered up streets, with mussy entry ways to store buildings and apartment houses, and yards littiered with a little bit of everything. Anything that is run down is unatrractive-it repels rather than invites. It makes you .say, "I wouldn't have that," rather than, "I sure would like to have one of those." In the case of a community, com-munity, "run down" causes you to say, "I wouldn't liive here on a bet," rather than to say "I like this part of town." Anything done or allowed to be done that tends to clutter up a community is bad for the community com-munity and anything bad lor the community drives business out of and way from the community, and when it ia allowed to go on .continuously, there is only one """""""j thing that can happen; the com munity runs down; people move out and business goes "flooey." Therefore, it is only good business busi-ness on the part, of the people.who make up a community to see to it that any practice that tends to clutter "up is eliminated.. One practice common to com-munilies, com-munilies, which is bad, is the distribution dis-tribution from door to door, from store to store, from yard to yard, from car to car, of all sorts and shapes and sizes of hand bills and dodgers. - - There are many cities, communities commun-ities and towns that will not allow it at all; others require a license fee sufficient to make it impractical, imprac-tical, and they are wise towns. There may be an advertising value in these dodgers for those who use them, and certainly those who prnt them make a profit); but it is bad for the community, and unless the community is so fixed, financially, that it can maintain paper pickers and street cleaners in sufficient number to clean up the mesa they make, it is poor business, and as far as advertising advertis-ing is concerned, the same money, spent in other channels will undoubtedly un-doubtedly bring greater results. |
