Show RIGHT PLAN FOR MARKETING better understanding between farmer and commission merchant Is mutually beneficial prepared by the united states department of agriculture teamwork between the farmer and his agent the commission merchant will clear up many a cloud of misunderstanding der that frequently results in needless losses for which the middleman is held responsible while many striking cases have proven that too often there have been betrayals betray als of trust on the part of city dealers to whom farm products have been consigned it is doubtful it if it could be demonstrated that all the shortcomings of the commission business as now conducted are the fault of the merchant marketing farm products through the commission house Is a partnership affair and no partnership can be a complete success unless each partner does diesu sU SJ best and Is willing to make it possible for the other to woric to best advantage too often the commission man Is used as a last resort and products undesirable on the home market either because of their low grade or because ofa of a weak market are dumped on the market for those who contemplate the use of commission men as marketing agents the following suggestions are offered 1 know your agent select one who has a reputation backed by experience an advantageous location and competent help A personal visit w will ill help the farmer in deciding these points 2 know your market prom from your carefully selected agent learn the needs of the market most desirable varieties to raise proper containers in which to pack and ship style of pack most desired the use of labels or brands proper amounts aud and time of shipment and local preferences 3 make regular shipments keep your city agent regularly supplied with what ills his trade will take thereby helping him to stabilize the business la in which you are both concerned 4 keep each other informed successful shippers make frequent use of the telegraph or long distance telephone to keep agents posted as to changes in shipments the agent should also keep the shipper informed at to any changes in requirements of the market 6 5 avoid frequent changes in agents while it runy may be wisp under certain gertril conditions to check one agent by the sales of another the most successful consigner Is the one who selects an agent with great care and then sticks to him operating cooperating co in every po possible sIble way and carefully scrutinizing tin izing all settlements the honest agent Is glad to do his part in such teamwork and welcomes the most ex breting examination of his methods |