| Show PARCEL POST MARKETING the farmer fanner who wishes to sell sel his products by parcel post and anc the housewife who wishes to use this method of securing country produce for her table will fine find many useful points in farmers bulletin suggestions for parcel post marketing this bulletin in addition to explaining the postal rates and measurement limits for parcel post matter discusses in some detail the types of containers which are most successful and the methods of grading and packing produce so that it will reach the consumer on sumer in good condition and be ae attractive in quality and appearance pe arance in treating standards for parcel post shipments the bulletin aul letin tells how to select handle and pack poultry and how low to grade and pack the various fruits and vegetables which the average farmer fanner is likely to market through the postoffice post office the bulletin points out that one of the common obstacles to establishing parcel post communication muni cation between farmer and cons consumer Ulner is that the farmer may be unwilling to offer goods fit at it a price which attracts the customer or that the consumer may offer a price lower than the farmer can obtain at a local market to quote the bulletin not only must the farmer have something additional to the usual price to compensate him for the extra work container and postage required but the consumer must also have something to attract him to marketing by parcel post in determining what the price shall be ba both the farm price and the retail price paid by the consumer when he markets in the ordinary way should be taken into consideration the consumer must receive either a better article at the usual retail price or an article of the grade usually purchased at some concession in price it is probable that the point which will make the strongest appeal to the average consumer is that he can secure by parcel post a fresher brighter more attractive and thus possibly a better product than he can obtain otherwise the average producer as a rule does not realize the importance im of appearance as a face feci tor bor in in selling goods and frequently is careless ind and indifferent in preparing produce for market the consumer on the other hand relies very largely upon appearance in selecting food supplies and unattractive ar acles are passed by promptly A personal acquaintance should be established between producer and consumer when the they y come into business contact this will help a great deal in n furthering parcel post marketing and also will eliminate many of the misunderstandings which may occur from time to time ime A definite understanding should exist as to the duties of each in regard to remittances claims for damaged or spoiled produce and the preservation and return of containers |
