Show Photos of Ford's new On display 8 Ford Division of Ford Motor Company released first official photographs of the Falcon Tuesday and said expects to build of the new economy cars by the end of James O. company vice president and Ford Division general said assembly of Falcons already is under way at the division's and will start shortly at plants near Kansas and San Falcon engines are being produced at O. Wright said the keynote of the Falcon will be economy of operation and he Falcon will have gasoline economy 50 per cent better than the largest of the so-called cars of American and 35 per cent better than the smallest domestic car made by the same Compared with the the nas oo per cent more luggage 70 per cent more windshield and a full foot more of rear-seat Wright said that in the area of parts a Falcon fender will cost 50 per cent less a windshield per cent lass and a muffler 30 per cent With regard to versus water-cooled engines Wright said the Falcon's front-mounted engine i will require only worth of anti in the winter 50 per-cent less than a full-size Wright said the Falcon will be introduced publicly S at Ford Division dealerships across the on the amount of public interest in the Falcon already being reported by our he are expecting our busiest introductory period in L and L Motor in Roosevelt will be the dealer for this low-priced Running the full length of the car is a sculptured panel which adds to the car's beauty and at the same time provides greater for doors and side The entrance to the front passenger compartment has been greatly improving ease of exit and The luggage compartment has 24 cubic feet of space nearly twice the space of the top imported cars photo on page |