Show A sensible theatrical firm in new york city owning many traveling attractions tract tr lons has determined to confine its advertising hereafter to the columns columna I 1 ot of newspapers it Is sate safe to predict that it will not lose a dollar by abandoning the bill boards the latter form I 1 of advertising is most expensive and has proved anything but effective the rivalry lit in business busl ness his has led managers man igers to indulge in lithographs aplis costing a fortune to print prin anil and paste sonic some of these are arc beautiful froni from rill an art standpoint but they hoy do not draw besides the enormous cost of and printing there Is the expressage the handling by local bill posters and tile the given in exchange for window privileges there Is no doubt that much of the money thus spent Is practically thrown away or that the plain display ad in the newspaper Is better than the most beautiful beau tirui picture ever drawn |