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Show RICH COUNTY REAPER, RANDOLPH. OtJflS BSSsXS0000 Facts That fK BLOCK g Concern You 60 You're THERE of a Seriea & FURfy tavern... , No. 14 UTAH. J WHAT IS ADVERTISING GENIUS? THE early days of advertising ing just a few dollars in bis 'local INthere' were men Who posed in the newspaper, was able to top all the adver'role of geniu. - They shrouded ad- - results of these' men.. To tising with portray mystery. 'vertising their part they let their hair grow,' All he did was to know the de'wore flowing bow ties, affected a sires of his customers,' and sit down look an muttered mys--i and tell them what he' had in a sirrf-pl.an understandable, a convincterious formulae. conversational way; Here is his Some persons still believe ,hat the ing, sucadvertisement:, to .business a advertise ability SATURDAY SPECIAL l cessfully is like the ability to write inborn gift. poetry-a- n this coupon and cents Will buy a Bigger fcnd Better It isnt at all1.' The closer adDouble Dip vertising comes to answering some Of the needs in the lives of common, ICE CREAM. SODA ordinary' people the more nearly it Clip this Coupon and bring It With c. comes to success. hve cents, to t the u : The only genius needed in adverview is1 a tising is tne everyday genius of tellIf This ing the truth in a offers a wanted servide. It offers' simple and an unvalue.' It inspires confidence. It is derstandable wayi neighbor--hoosomething people in'- his v A few months ago (Wanted to read.some of the leaders Iti didnt take a genius to write it, in the advertising; but: the whole genius of' advertising w is vbehind.it.. profession ' ' boasting about the Every day advertisers are pub-- ; results of their wbrk. lishjng similar announcements in the One of the advertis-- , newspapers. These announcements irig publications pubare as much in what is called the ; ' lished what they public interest as the results of sci- said about thembecause or study pntific research selves. they, bring the public something it 'Writers of Some of wants to make life better or- - more the largest corporations in the coun-- , interesting or, in 'the cash of Park try took part in the- discussion. But- View Drug, a little more enjoyable. Charles B. Roth. . a little druggist in Florida, spend- CLEAN, , the beer vs - high-salari- far-aw- ed ek ay . ; 5 , ( , rr ' r - , r i , r park perfect-advertisement- drug store - . d ere YOURE DOING YOURSELF A GOOD TURN- - - ; ; - - AND US TOO j . . if you do these things: One. . . Patronize only the re- putable places where beer is sold. Two. . . Learn about, and if possible with, beers new selfregulation plan to eliminate beer retailing abuses. Beers clean-u- p or .close-u- p pro gram (in' Cooperation with law enforcement authorities) should interest every person. social-mind- ed , We want 'you to have our ' -- F free booklet describing it Ask us t it1 Write: United Brewers Industrial Foundation, 19 East 40th Street, New York, N. Y, " ing co-oper- ate Pr - t interest- V ! Saye;iyioney .op fo j Subscriptions t ,t I BEER. ..a beverage of moderation ; - are informed that Morgan Rex joined the Aviation and left last week. We did not learn where he was oi stationed. Miss Alta EHingfond, former South Rjdi teacher visited Randolph friends Sunday, Jan. 14th. Mr. and Mrs. Albert M. Johnson cf Furnished Beautifully Lake City are visiting Randolph Salt '1 relatives. They expect to stay lw weeks. Mrs. Johnson was formerly Broadway and West Temple Mis Mary Saltzgiver. Dr. and Mrs. Reay and Postmaster C. M. Reay motored to Salt Lake City Wednesday. . A party was given for Miss Phern Spencer Monday evening at her home. Miss Spencer 'ha gone to Salt Lake City to work for Dr. 'Garry the dentSt Mr. and Mm Ray Spencer and diar.ghter Mirs. Willard Powell and baby were Randolph visitor Tuesday. Miss Rachel Engelke of Salt Lake came Saturday fo.r a short visit with the Ashby, Miss1 Engelke is Mr. Ashbys sister. She returned1 home on Wednesday. Mr. and Mm Wm; Hess motored to Tremonton. Wednesday to attend PATHFINDER polls keep millions of folks everywiierd the on in elecwedding reception of hi brother. advance vital questions war, politics, posted Carl Stuart, music teacher at South tions, farm problems, labor, world events. An exclusive PATHFINDER feature. Rich was a business visitor at Salt Nothing else like it. A real news sensation. Lake during the week. Leland Rex took his place at school while he was 5 away! : Mr. and Mirs. Delmar Kearl and PATHFINDER is the worldV Besides, baby of Laketwom were Randolph visoldest and most widely-rea- d news magaitors Thursday zine, bringing to you in words and picMr.' ad Mm A. W. Larson visited tures everything that happens, fresh from Wm. Norris at the Veterans hospital the worlds news center in Washington. World events verified and t interpreted, While! they were in Salt Lake last boiled down into 20 interesting departweek. They report Mr. Norris rnucn ments unbiased, dependHe is now able to be up in improved. able, complete. Costs 75 less. a wheel Chair. Supt V. L. Christiansen- was a business visitor in Salt Lake City over the week end. We see Mr. and Mm A. W. Thorn-oc- k are sporting a new Oldsmoibile. DELIVERED PRICES ON COAL MALE HELP WANTED It is reported that Sol Conley is No. 5 about ready to open up again. We are RELIABLE MAN WANTED to call ' tom Lump, .per $7.00 informed ..the carpenters have did a on fanners in Rich County. No experiton . 6.70 ' very nice remodeling job from the Nut, per ence or capital required. Steady work STAR inside you would hardly know the Make up to tlO a day. McNESS CO. ton Lump, $6.60 per1 place. Watch for opening date. " 2423 Magnolia St. Oakland, Calif. 6.10 ' Harvey Schenck of Ogden visited Nut, per tom BILL HESS Randolph relatives and friends WedLicensed Coal Hauler nesday. , Tame Vesuvius Mu. Nichole en, high school teacher Utah Randolph famous Vesuvius, Italys volcano, at South Rich, resigned from the .facis still active, but a government obon ulty to accept a government position it, and ' servatory keeps tabs Mile of Wire in Window Screen so is calm it that Ft. Douglas. Gerald Nelson of at enough A mile of wire is required in the ordinarily tourists may walk right down into manufacture of a window screen of Ferrin, Utah came Sunday and! will , i full size. the floor of the crater. take Mr. Nicholsons place. t We Popular Priced Modern Hotel RATES: , & YEAR OLD STRAIGHT BOURBON . h&s -- $1.50 to 43.0(1 FREE GARAGE WHISKEY - - kwirn Quart ' sNo. 86 Pint. No. 87 H Pint No. 88 : and- Profit.- SIL- HOUSEHOLD. MAGA- For your pleasure - VER SCREEN, ZINE and COUNTRY HOME and our Newspaper. All only $2.05. Order, at ,. , our newspaper office. Do you know that you can get a wealth, of good reading and enjoyment In SCIENCE A DISCOVERY, YOURE WRONG ABOUT THAT, .FACT DI- GEST and, our. Newspaper, each for 1 year, only $2.50. Order at this , news--pap- ( i er office. DO YOU BELIEVE THIS? Long or poorly cut hair is as i out of date a the horse and buggy: So if you care to distinguish yourself a a country hick, that is a way of doing it. But if you want to look as polished as your city cousin, you can easily do it.- With our mod- - ' era mean of transportation and the comer, prosperity done at the can job you get : " n, . - - just'-aroum- SlT)Ufl)W,llS,r j, DAVE SMITHS, BARBER SHOP. V- - i 1.1 - Hello 68.000,000 Times Telephone calls made through the" Bell system total 68,000,000 ; daily, the American Telephone 8t" Tele- - - 3 I ... ice.- Million Homes J 1 . Read in More Than a Only $ 1.80 , Me-GAL- Public Opinion UpflTHFiKBEn BOTH enter- - years pleasure and News-pape- r, Pathfinder Polls non-partisa- i tainment for all the family. Two publications come to you ejach week. COLLIERS WEEKLY and dur Newspaper. 108 copies in all only $2.50. Or- der at our newspaper office. The easy .way to, buy your magazines and save money is with. your subrfe- scription to our peyrspaper. . Yeu ceive our Newspaper, HOUSEHOLD MAGAZINE and WOMANS HOME "COMPANION .all ',3 for li.year only. $2.05. .Order at this newspaper office. ' We offer our . subscribers a .real opportunity to sav.e money. SCREEN-LAND- ,. COUNTRY ROME and ' MAGAZINE with our all 3 each,.l year, $2.25,, Order ht our. newspaper office. Will be our big offer containing scores of fascinating illustrations and articles with pie latjest news from o the field of Science, Mechanics, and Invention. You receive our Newspaper, POPULAR MECHANICS and COUNTRY HOME, all 3 for 1 year, only der at iis . newspaper off$3.05. FINEST Locals ... . A whole Hotel-;- : Perry Salt Lakes I Our farmer friends this is a special for you. CAPPERS, FARMER, OQUN TRY H0ME( POULTRY. ITEM and our Newspaper all 4 for 1 year only $1.80. Order at our newspaper office. 90 proof. Copr. 1940, Schenley Distillers Corp., New YOrkCity. ' : Mr. and Mrs. Wayne Argyle have moved into the Mary A. Smith apart-ment. LaMar Wamsiey is reported on the sick list thes past week.Mrs. Richamd Jacfeon and Mrs. Mary Kennedy came home Sunday ..... graph company reports, or more than 3 calls for each telephone in the system. , -- from California where they have spent the past mouth visiting, with Mr. and. Mrs. Easton, Rex motored to Provo Thors- -' tyne day, picked pp, his brother Dale and ? went bacjc to $alt Lake City. They at-- r I tended the Utah- - Wyo. basketball game in the new Field House last week. A-le- |