| Show A trade mark Is cm an honor hiar budge badge cond newspaper advertising Advertis hg U tiie the Sei substitutes today are the illegitimate cb children ildren of business they are fatherless and unknown and they come to the consumer with a just as good label on them hem which indicates clearly to the thinking buyer that she is buying something which is only just as good the unknown product the substitute parasite has no reputation at stake it is merely advertised for sale on a price basis and it the consumer does not like the quality the manufacturer fac ha has suffered ed no injury because he be is unknown and because lie he rarely links his name with a product as a standard of quality and a measuring stick of buying it merely competes on a take a chance basis the manufacturers of well quality merchandise today place their heir names upon it and advertise it as the best they can offer to the consumer the name of a manufacturer on an advertised product says this this is the best product I 1 know how to make it is pure good and worthy of your purchase I 1 think so well of it that hat I 1 place my name upon it as a guarantee to you of its goodness if it does not fulfill your wants I 1 will gladly make good its failure there is no good reason why you should accept the unI unknown mONNI instead of the known the untried instead of the tested the doubtful instead of tile the sure to refuse unknown substitutes is a guarantee to yourself of positive satisfaction in buying if every purchaser will confine his or her purchases to known advertised quality merchandise there will be little litile cause for complaint trade mark products tell their own story it pays to look before you buy reading heading the advertisements in the newspaper looking at trade marks labels and names on products has purse interest W E MOFFETT |
