Show THANKS TO THE millions of citizens can vividly remember the days when the general merchandise policy was to buy as cheaply as possible and sell for all the traffic would bear the producers interest and the consumers interest were hardly considered at all k times have changed greatly modern modem merchants especially in the grocery field work on a very different basis and this is true both of progressive independent merchants and of the chain merchandising chan dising systems there is cooperation between the merchant and the producer to establish fair fail prices at the same am time every effort is made to reduce the spread between the price paid the producer and the price charged the consumer that mat is done by eliminating unnecessary in between charges by holding down overa overhead ead and by moving goods faster which makes it possible for the merchant to operate successfully on a smaller unit profit thereby berie benefiting fiting the consumer without penalizing 9 the producer farmers packers processors and d canners have the merchants to thank for this progress in mass distribution ion which developed and increased the market for all manner of products many of which had a limited market a few years ago and so have the nations consumers who get better quality goods for less money the me average fam ilys food budget would have to be increased by 10 to 15 per cent it if maw mass buying and higher distributing efficiency had not been attained better merchandising has put dollars in all pockets thus increasing the purchasing in power of the nation by an inestimable amount |