| Show NEW VIOLIT GOES ON DISPLAY ALL LL OVER NATION advanced construction aimed to stimulate revival in industry chevrolets lets new car for 1931 this week goes on display throughout the nation heralded as the great american balue the new car boasts a two inch increase e in wheelbase larger and roomier bodies by fisher with mohair ir or broadcloth as op optional dional trimmings and scores of refinements in in appearance and performance despite the new prices which bring the level for the 1931 car to a far lower figure than any chevrolet four or six has ever sold dealers throughout the united states put the new models on e exhibition this week for the f first time nearly two months in advance of the customary date for the showing of the annual new car this move in advancing the announcement date it was felt by chevrolet officials would render a distinct contribution to the cause of general business revival by insuring extraordinary activity during two normally dull business months for the people throughout the united states who depend directly upon chevrolet for their livelihood the nineteen domestic production plants of the chevrolet organization are now in full swing on the new model according to W S knudsen president and shipments are g going ing out to dealers to assure immediate delivery of all models fundamentally the now new model embodies the same basic features which since the introduction of the chevrolet six enabled it to achieve a popularity exceeding chevrolets lets former four cylinder model and four times as great as any other six cylinder car ho however scores of improvements and refinements have been made this year every change designed to increase the smartness performance safety or durability of this latest general montois model among the improvements are a fully insulated front compartment easier steering more durable clutch smoother and quieter transmission and liberal use of chromium plate on exposed parts four lovejoy hydraulic shock ab and fully enclosed weatherproof four wheel brakes continue as standard equip ment in the line of nine body types are three open models the roadster phaeton and roadster and six closed models the coach sedan special sedan the three window coups the five window coupe and the sport coupe all sport models come equipped with the new and popular chrome plated radiator grille all models have smart new wire wheels with by 19 tires as standard equipment hubs are very large of the concealed bolt type with hub caps of gleaming chromium plate set off by a black n ring i g circling the chevrolet emblem in in the center wheel finishes harmonize with the wide variety of body combinations head lamps and tail lamps are full chrome plated in the new car chrome plated parking lamps attached to the cowl are standard equipment with all sport models and the special sedan has front fenders with wells for the two spare wheels the models equipped with one extra wheel carry the spare in the rear safety factors stressed in the new car include a frame increased 50 per cent in strength continuance of the gasoline tank in the rear away from the heat of the engine and inclusion of a flame arrester in the air cleaner the two inch increase in wheelbase has been utilized throughout the line to increase the roominess and comfort of the new bodies smart new duco color combinations the addition of decorative body features and a headon appearance extensively changed from the 1930 car combine to make the 1931 model decidedly finer in in appearance than any of its predecessors the radiator has a larger cooling capacity this year and is improved in both efficiency and appearance pe arance A new treatment of the shell makes it appear much higher and the sides appear to have more curvature at the bottom of the shell is a black enameled panel surrounding the starting crank hole which enters through the radiator instead of the splash pan as formerly |
