Show A SQUARE DEAL DEAIA when you buy from a big city store and dont happen to get what you fi feel is a square deal you yon withdraw your trade and find later that it a drop in the bucket thousands of others who know nothing about your experience go right on trading there and others come into the city and give that store their business but it is different with merchants in towns like richfield they cant bant afford to have dissatisfied customers their territory is limited and if they lose very many customers they the ylare aare paving the way to financial fl nanIal failure that is why you are sure of a square deal when you trade with your home merchant he knows he has to depend upon your trade along with the trade of people you know personally so he pass up any seeming complaint you may have with a snap of the fingers he knows lie he must have the patronage and good will of the people right around him or he is gone it is the old ones upon whom he must lean for his bis support there are a thousand and one other reasons why you are safer when you trade at home hut but can you think of a better one than this the assura arsura nee nce that you are going to get a square deal talk about the big city merchant hurt him for your talk get very far but the homo home merchant knows he must have your good will and be takes few it any chances on losing it As ae a result he be plays playa sate flate you are ara sure ot a square deal and it means something eom ething to both ot of you |