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Show Did You Ever Stop to Think By Edson R. Waite F. W. HARTFORD, PUBLISHER OF THE PORTSMOUTH PORTS-MOUTH (N. H.) HERALD, SAYS: "The test of time has proven that nothing has been devised or executed in doors or out of doors that can take the place of newspaper advertising1. Newspaper advertising has made more successful merchants, industries, indus-tries, individuals in big and little businesses throughout the world than all other kinds of advertising combined. Newspaper advertising is a record and a permanent imprint upon the minds of the people. Every attempt to displace it has met with signal failure. "Advertising over the air leaves no record. It fades almost instantly from the mind of the public. There is no check up. It fails to b.old the people. Circulation i3 occasional. Forced to take it in a mixed program is resented, while newspaper advertising is constant. It is there in the home for reference and for check up. It is not thrust at you. You buy it because you want it. "In every community are patrons of the newspaper advertising columns, They may drift to test other means, but they are back with renewed activity to regain re-gain their position. "NEWSPAPER ADVERTISING IS READ BY MILLIONS OF MEN AND WOMEN BECAUSE THEY WANT TO KNOW. THE GREAT PUBLIC INSTITUTIONS INSTITU-TIONS OF THE COUNTRY HAVE BEEN MADE BIG ' THROUGH THE USE OF NEWSPAPER ADVER-TISING ADVER-TISING SPACE." |