OCR Text |
Show A Wise People Perhaps the greatest testimonial to the soundness df the life insurance insur-ance industry is the faith the general gen-eral public had in it during more than two years of stress and uncertainty. un-certainty. It has made consistent progress. Its sales are on the upgrade. The average citizen once looked on insurance in-surance as being a means of protection pro-tection for his dependents or himself, him-self, and nothing more. Now he looks on it as an investment the highest class, safest investment. He knows that policies in legal reserve companieswill be paid. He knows that if the need arises he can borrow on his insurance. And he knows that, if worst comes to worst and he is unable to maintain main-tain it any longer, he can, if it has been, in force the required time, cash it in for a substantial sum. A people which has billions of dollars invested in life insurance has the qualities of thrift and for-sight for-sight that make for a long-enduring civilization. It has a direct personal interest in economics, sociology so-ciology and industrial conditions, all of which influence the life insurance in-surance industry. It is a people wise in the ways of progress. |