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Show RESULT OI' ADYKKTISIXG I know a Nebraska merchant who sas built 'lip a business of $.",oil.(ioi) a ear in a small town solely as a result re-sult of advertising, backed up by the i roods and service, lie says he has bought the local newspaper time allc .hue and still doesn't own it und loersn't want to own it. Ail he wains is the service. It is not unusual for aim to use three or fouir pages in one ,ssue. This man started in business lot so many years ago with a small apilal and most of that borrowed, le says any merchant in any to'vi :sn duplicate his success by loiiowing lis met'hods. I know other small own merchants who have done al-.iost al-.iost as well, and we all know how nuch the city stores have to depend ipon advertising for their business, n spite of these successes a surpiis-ngly surpiis-ngly large number of merchants lo not advertise, or so little il loesn't amount to much. And they ;ive no special attention to what they lo use. They scratch off a little copy in any scrap paper that, comes handy n any subject that come., to uind ind don't care how it is set in lypj r what kind of service they give in lacking it up in their stores. Adver-ising, Adver-ising, good advertising, real inlver-ising, inlver-ising, is tiie backbone and inain-:pring inain-:pring of business. Country publish- rs and country merchants should ;ive a lot of thnnrhi to the subject 'lid then co-operate to .set greatest lossible returns. Ole Buck. |