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Show WHAT WOULD YOU BO? JUST A3 MAIL ORDER HOUSES DO! When you want your neighbor and Lis wife to coin. over to your house for dinner what do you do about i:? Do you get the dinner retuly and spread ail the good things on the table and then sit down and wait for them to come? Most certainly not. You first send them i.n ; invitation to come and partake of the good things you j have prepared for them. I Even in business, people want to be invited or to ; know that you want them, before they visit your store. People are people in one place the same as in another in this respect they like to trade with those who invite ! them. They want to be sure of a welcome in advance. They want to know before hand that the business man has planned for them, and that he has something for them, that is worth their time, their attention and their money. Your advertisement in your home-town newspaper is the invitation the men and women of this section arc waiting for, and if you want to be sure they will come to i see you, then be sure that you invite them with attractive advertising display. ! I was prompted to write this when seeing about a j thousand pounds of Mail Older catalogues being deliver j ed at the local Post Office last Wednesday. The Mail ; Order houses evidently found out that the people of this , community needed invitations. Herman Iloscnheld, advertising ad-vertising manager of one of the largest Mail Order houses in the world, in a E'gned article, makes the following fol-lowing statement: "When we find a town where the merchants are not advertising in the local paper we im- ; mediately flood that territory with our literature. It always brings results far in excess of the same effort put forth in a territory where the local merchants use their local papers." , .Can the local merchants afford to let money go out , of our town in the above n cntioned maimer? : Secretary, Mt. Pleasant Lions Club J |