OCR Text |
Show ADVERTISING WILL DO IT The billions of dollars that our government and foreign nations are borrowing from our people will be spent right in this country for food stuffs and war supplies of all kinds. The bulk of this money will find its way into the hands of the millions of wage earners, and they in turn will spend most of it for the necessities of lire. This community will get its share of those billions. The SHREWD home merchant knows this, and Is already mapping out an extensive advertising campaign cam-paign to offset the tremendous efforts ef-forts of mail order houses and large city merchants. He will get his, for advertising will bring it to him. The local merchants who forgets to advertise, who expects to increase his business without a proportionate increase in legitimate publicity expense, ex-pense, may discover to his cost that he Is decreasing it Instead. The public takes every man's number. |