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Show '' . i I V ifcNj ;- Quality First : A B I L I T I That's the one word that fully describes the 3400 r. p. in. Chalmers: A man came in to my place tlie other day anJ I used to, sell a lot of cars in days gone by in , said: simply stating the price, :i "What! a 3400 r: p.m. Chalmers at $1090. I Now it is all different never knew Chalmers built a car under $2,000." People' are buying cars more intelligently. So many ask the same question. We never They want what they call ability. There are too . -b feature price in big type. We don't sell price, many cars that look alike and have the same We sell a car first; then tell how much it costs price tag on them. iThe only thing that separates afterwards. them is ability. - There's all the difference in the - I suppose we lose some sales that way. But, wide world between cars when you look at them of course, we have a car of such decided quality, this way of such extraordinary ability, of such terrific One car is sluggish like a ploughing horse. ; power from an engine that you wonder where it Another has got a light foot and gets under way -l! all comes from well, we just don't know how to without taking a quarter mile to get into high, talk price when so many other things bob up in Why, with this 3400 r. p. m. Chalmers I forget our minds. once in a while and actually start her on high." n Now take power. Here it is rated at 25.3 There aren't many cars that ever do that. - ' HP. when you buy your license. You get her Then she sQ everIasti iet out in mud or sand or on a hill-and bing, you a Uttle Ht s icious of heVlike a fellow can just double that figure. who doesnt taJk & u d K - You. have got just about 100 per cent more c, , , . ,,. , i . o r m, power than we give her credit for. , , he ? f ot anything in this town beat So far I - Of course, lots of cars have great big power. have yet to meet her equal in pep She s got But with most of them you've got to pay the everything from get-away to a twister on a hilL piper every time you use it. Those big power , 1 lien when you come right down to look at cars have great big engines mostly, and great big her you will have to admit she s got blue eyes. engines have a terefic appetite for gas. You she s beautiful. 5:i know, I don't need to tell you. The bg-town people have all fallen for her this :it This 3400 r. p. m. Chalmers has an engine in year. I got a letter from the factory the other !J her that's got the kick. day telling me they had shipped 18,000 since fo , You step on the accelerator button, and zipl December 1. v-n lYbu never saw such spunk. And there are thousand of orders unfilled. 3r And not only power, but she gets away like a Take a friendly tip and get your order on file '2 scared horse. I have to watch my foot when it now. I don't want to see you disappointed by Pro is on the little button. First thing I know I am delayed delivery right in the best part of the driv- going too fast. ing season. : ap That's what the boys back at the Chalmers You folks who have driven a lot will see the V plant call "acceleration." i call it "pep." difference in a jiffy. Come on down and try her i,ri That's my language. out. She's there, j;; : !S .a --hes h Seely & Hinckley . I Telephone No. 26 Mt. Pleasant, Utah. :Fo ' ICC( ;,ss i e t . , itar ' Head the ads yet? Tou Just ! afford to miss that bargain. |