OCR Text |
Show Principles As To News Broadcasts in four languages are sent out daily from the new, 50,000-watt medium wave transmitter trans-mitter that has been set up in North Africa for the purpose of giving the people of Europe the "truth about the war." The policy of the broadcasters is simple, including unfavorable as well as favorable news, in order to establish a reputation for honesty. The rules are sound enough to invite the attention of American broadcasters and newspaper news-paper reporters who can study them with profit. Te technique invilves six rules: (1) Victories are described simply, sim-ply, with understatement rather than exaggeration. (2) No attempt is made to incite in-cite the listener with bombastic utterances and superlatiev adjectives. ad-jectives. (3) A deliberate policy of including in-cluding upfavorab e as well as favorable news items. (4) No villiflcation of Axis leaders but careful recitation of their past statements in connection connec-tion with present news events which discredit them. (5) No extravagant claims as to air raid damage in enemy controlled con-trolled areas or m connection with occurrences in enemy territory. terri-tory. (6) No editorializing on the events reported. If the reader thinks that these principles, sound as they are to the publication of news, are the guiding rules of our radio broadcasters broad-casters and news commentators, we suggest that they clip them and read them over, just before turning on the radio or reading the newspapers. |