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Show lirllllllllllMlMllMlllllllB v1 &- yfe$& -, , I ill 3?u'f" A PERSONAL MESSAGE I jl PT-v ;W FROM THE FOUNDER OF h : ,.v THE J.C. PENNEY COMPANY W M I I A TREMENDOUS TASK LIES AHEAD OF US! f Ifc Today America is at war. Now, in wartime, because of the j j ll;t' tremendous job ahead of us, we must learn again to work hard and to live simply to put into the preserving of P America what we once put into the building of it to re- jf turn to the old ways of Thrift and Savings that were the jj It!:: general rule at the beginning of this century. nj 11,: We feel that the Penney Company is peculiarly well equipped U U. to make a substantial contribution toward the Thrift and I l j Savings of the nation because the Penney Company tjr jy knows from long experience what thrift is all about. Thrift is nothing new to the Penney Company it is our nj l l stock in trade. When the Penney business was founded, in ki j ;i 1902, hard work, and spartan living were the general rule. I l Our first little store in Kemmerer, Wyoming was dedicated ?I to Thrift, and all through the years, as our business has li j jj grown, Thrift has continued to be our guiding principle. H' il THRIFT AND SAVINGS ARE A BSG PA!T OF THE JOB ! ,i II II K The Penney Co.'s practice of Thrift and Savings is UL J H evidenced in everything we do: We buy for cash and j j V sell for cash; we make no deliveries; we eliminate all u. j I j costly frills and extravagances; we operate on an ex- i pi tremely small margin of profit per transaction; wc buy at !- I ft the source in the most economical quantities; we save at j j i every turn! All this means that now when Thrift and Sav- IT S'i ings mean more than ever, it will pay you, it will save Jl I J precious dollars for you, always to shop first at Penney's. jt I WE REDEDICATE OURSELVES, TODAY, ON OUR !l p 10th ANNIVERSARY, TO THE SERVICE OF AMERICA j if We rededicate ourselves to Thrift and Savings. We rededi- ju L cate our 1600 stores, which now stre'eh from coast to jl coast, to the great job of helping American families to H II f- continue to live well for less. ; j i IfoldefoseI THE PENNEY WAY IS THE j Wi M buy THRIFTY WAY-THE THRIFTY j k 1 WAY IS THE AMERICAN WAY , jij lllllllNllllii nillli;NI,i,llli. I, ,l'l, I, H.llll, Nil l,:hlh,, II, IIIIH'lllNlllllllllllhl lll g "Home was Kever Like This" 1 1 In our travels throughout the country Vfr-' 1 1 many times seen the advertising slogan oi a j 1 1 io be "A home away from home." Here a:; I Newhouse, we pride ourselves on making yc 1 1 at home but also we surpass the services c; 1 1 able in the average home. By way of comp: 1 1 there are very few homes in which instant S;: is as near as your telephone. In no home cd.' ll purchase railroad and airline tickets, have a y II stenographer at your service, eat your dinneij 1 out having to wash the dishes, have your c.1- I I pressed and returned in thirty minutes, have'lK I housework done by stepping out for a few mi-his I have mail service four times daily, have a I for 20 to 100 persons prepared on an hour's r.yie I and finally have at your call experts in ;cor I phase of housekeeping to aid you. Yet, all a y services and many more are available at theer 1 1 house. And so we do not feel that "a home ny 1 1 from home" is a true criterion of the conditio : 1 1 the Newhouse, rather here we want you to fe:h 1 1 1 home, but home was never like this. K ,, ,,,LJ .I, Flaitering Styles ' " For All Occasions! yJ e")wSi-x'v - -)L) Glen-Row $vSL - . DRESSES 't?p ltW'VKSSt 'S-' . Casual Models .fX I Xol y' -- . Dressy Types Jwflv' Pa terns For Every Use! X- - I TWrv Wa?V Well, Wear Well! WrV: I Dressy, casual U$?h Jj RONDO PRINTS , and sport JCftA , . F0fi.DEFE.NSE stales in gay A if Old-fashioned values ".n fine Percale! S, prints and ulpluiL Big s;ela.hy 'florals, cunning smart spring illllilHI little prints and a'.l so love- IP ?A SX : ' colors, includ- HllIP ly for spring sewing! 3ti" yd. fc-, ing navy. Sizes 'f'T FRESH SHEER COTTONS I i 9 to 15, 12 to ' 20, 38 to 44. C,i'h,? lawns; fnC fimi;ies' YS 1tn ' of olln-er cool lovelv cottons! ifC J I , , Exquisit. new prints. 36". yd. ArfV 4 I j m$ j H A T S SORORITY RAYON PRINTS lvi'l 1 4Q Bold splasihy prints, quaint florals A $Jk, ' mWWk ...theyn inspire yee, to create IlVC WW. ilCkverlytfaslhica- lovelier frocks-for less iv.onov Cd I f llfd in dressy, 4 mm casual and sport . r v te-iOidMylesrcu' spring. f HHl ' ex4W. 'fl - SMART PUMPS fZTTri Silt ' SaveonNotior ft x , i ,n ; 3.49 thread. Snap . K-'Vi ? , r fasteners. arn-ll i " - For spectator t , co.t,n. ! fl - sports and h .pn '"cy bu. tens. 1 lfTv( d.;ess! of KmJm lKor8fK. -A -soft leathers! (.J W, j-Lsi :r's' Stnny Tucker I ?ING DBESSES PENIMA1D ' RS, i no CHEN,UE ,vmo mm" ' 98C 1.00 C10SEI ; Lfei ,M SSi-ses ;r , ": 'ylUvV'''r'a peQSa'nt ': iek. fluffv chenille ' Lm" 60 x 26 r If Itt-mialRf styles in prints hi;,i; on b0 :h sides "villi .-H ' Convenicnt Sliding PjjjWa:; and sheers. 3-14. K,i frinji.! ' ' l" . With Molh Vaporiso: ' A "gian.t value fiund PTORE '' IV-vnev's! Sturdy Sanforized Twill! HOURS ! i i A TIT i , s ! .! ,! f L 4 11 Big wardrobe closi'. BOYS' JIMMIES 9:30 A. M. ? eir l ';. Kraft Hoard - t ' I I 1 "l'.v roiniforcod with Bib .front, h,and,ypoiik- TO i-i'-j ""if Neutral colored tvv cts. Easy-to-,va.,h! 2-8. yQ 5:30 P.M. , if -f- 1 M.nds nicely evil-h iv Tin . WAP HI ' 1 rooiu I'urnislun'rs! AU-Purpose Shirts 25c t firZL 1 ' , TIME H Complete wi.ili n.oth v.- Children s Shoe: ... 1.29 - iUtrre:y.V.J i.-. r! k THE PENNEY WAY IS THE THRIFTY WAV THE TH Rl FTY WAY IS THE AMERICAN |