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Show Santa Claus, the Master Salesman The master salesman,1 of them all is Santo. Claus. Year after year tha cad gentlemani has d:tmon-itrated d:tmon-itrated his ability to move goods off the, shelves and into the hands of happy and wt'll-pleased customers. custom-ers. Chrfctmas injects a powerful stimulas into business arid provides pro-vides a n w sentiment for buying aind selling, transforming th-i rou-ti'o rou-ti'o business of bartering into a super -cccas.qn. It is a long cry Irom the Three Wise Men who bore gifts across the desert to a child and the busy streets of thousands of citia; thro-cut thro-cut the world, but it Is. symbolic of tha giftu borne by the Three Wise Men that we think of Christmas in terms cf gifts today. Santa Clans is a merry old elf bofowed from. Germanic -.,;. nd". but ha has been transmuted thro tha . ages to fit perfectly with tlv Chriiiimas scene deeiplte th fact he evolved from a pagan beU:f. It is interesting to reflect itpen the mann'tr ini which two wholly disaissociated faiths have contiibu-ted contiibu-ted in a material way to the bu.i-ness bu.i-ness done by Mr. Smith during the month of December in a little netion ''hop down the .street . . or to swell the rece'pts of the largrst etores ;n New York or Chicega If the same enthusias'.ic re-lx-tion lhip betwem buyer and seller as i-i exhibited at Christmas time 'could be irlidntainud thrcMlhout the rest cf the year, world economic econom-ic prcblms wculd bet ca'.ved once and for all time. Daily Reporter. Spencer, la. |