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Show I THE READER'S DATE BOOK 7952 Promotions Are Listed; Resorts Plan Vacation-Time Home town merchants have found that coordination of their advertising and promotional efforts with special events has helped in achieving better selling and higher profits. At the same time, the home town consumer has found it to their advantage to know when promotions are planned and what bargains will be offered at a given time. Many promotional events are planned primarily to help sell merchandise. And snmp that X7PTo nrrronwa. fnr AtVior ni-nncott do nevertheless have business aspects. as-pects. There are some charitable and religious observances in which businessmen take part for the general gen-eral good of the community. Some events, such as legal holidays in various states, affect the day-today transactions of business. There will be Z " ' about 400 business promotion events, fitJlfi legal holidays, and religious days dur- STftSGT ing 1952. Many of FEATURE them will be cov-I cov-I ered in The Read er's Date Book. Here are some of the events the reader can look for during the coming com-ing months: JANUARY: Universal Week of Prayer, Printing Education Week, Church and Economic Life Week, Jaycee Week, National Thrift Week, National Fur Care Week, Youth Week. FEBRUARY: Ground Hog Day, Pancake Day, National Peanut Week, Boy Scout Week, National Kraut and Frankfurter Week, Scout Sunday, American Heart Week, Abraham Lincoln's Birthday, Birth-day, National Defense Week, Valentine's Val-entine's Day, National Cherry Week, George Washington's Birthday, Birth-day, Brotherhood Week. MARCH: National 4-H Club Week, American Red Cross Fund Drive, National Smile Week, National Na-tional Salesmen's Week, St. Patrick's Pat-rick's Day, Millinery Promotion for Spring, Nutrition Week, Spring Style Show of American Gas Ranges. APRIL: April Fool's Day, Cancer Control, National Do-nut Do-nut Week, National Leather Goods Week, National Garden Week, National Rice Week, United States-Canada Good Will Week, Boys and Girls Week, National Baby Week, Millinery Promotion for Summer, Sum-mer, National Cotton Week. MAY: May Day, Be Kind to Animals Ani-mals Week, National Restaurant Week, National Frozen Food Week, Mother's Day, National First Aid Week, National Luggage Week, World Trade Week, Memorial Day. ' JUNE: Graduations, National Flag Week, Dairy Month, Ice Cream Festival, Father's Day, National Na-tional Bow Tie Week, National Swim for Health Week. series of old-fashion snows to make the skiing the best in the world. For the winter vacation minded sportsman here Is a list of skiing competitions in the northeastern states in the coming months: Jan. 5 Swedish S. C. open invitation invi-tation junmp (night). Bear Mt. I Park. Jan. 6 Swedish S. C. crosscountry cross-country races, Bear Mt. Park. F. D. Roosevelt and Harold Nelson Nel-son Memorial open jump, Bear Mt. Park. Invitation cross-country races, Jackson, N. H. Jan. 12 Metropolitan Ski Jumping Jump-ing Clubs jump (night), Bear Mt. Park. Louisa Orvis Trophy Slalom, Big: Bromley, Manchester, Vt. Jan. 13 Harold Doerr Memorial Trophy open jump, Bear Mt. Park. Invitation jump, Hanover, N. H. Jan. 19 New England 30-kilometer cross-country race, Rum-ford, Rum-ford, Me. Jan. 19-20 U. S. E. A. S. A. senior sen-ior men's downhill-slalom open, combined championships, Big; Bromley, Manchester, Vt. Jan. 20 St. Lawrence University's Univer-sity's invitation open jump. South. Colton, N. Y. " Jan. 26-27 New Hampshire-State Hampshire-State jumping, cross-country and combined championships, Lebanon, N. H. Jan. 27 Norsemen Open Jump, Bear Mt. Park. Newport (N. H.) Winter Carnival, Carni-val, Moupt Sunapee, N. H. Feb. 2-3 Paul Smiths College-Winter College-Winter Carnival, Paul Smiths, N. Y. Massachusetts cross-country and combined championships, Worcester, Worces-ter, Mass. Feb. 3 N. Y. State ski jumping; championships, Bear Mt. Park. Eastern States invitation open jump, Laconia-Gilford, N. H. Gibson Memorial Trophy races. North Conway, N. H. Feb. 8-9 Dartmouth Winter Carnival, Hanover, N. H. Feb. 9-10 16th annual Eastern! U. S.-Canadian women's downhill-slalom downhill-slalom races. Lake Placid Club-Sno Club-Sno Birds. Maine State jumping, crosscountry cross-country and combined championships, champion-ships, Rumford, Me. Feb. 10 Fisk Trophy races.. JULY: Independence Week, Independence In-dependence Day, National Farm Safety Week, National Inventors Week, National Iced Tea Time. AUGUST: National Cerebral Palsy Week, Friendship Day, Vacation Va-cation Time. SEPTEMBER: Child Foot Health Week, Labor Sunday, National Chemistry Week, National Tie Week, National Home Week, Millinery Mil-linery Promotion for Fall, National Na-tional Doll Week, National Sunday Sun-day School Week, Home Fashion Time, National Kid's Day, School Begins, National Business Women's Week, National Dog Week. OCTOBER: Let's Go Hunting Hunt-ing Month, Red Feather Month, National Newspaper Boy Day, Cranberry Week, Fire Prevention Preven-tion Week, National Employ the Physically Handicapped Week, National Hat Week, Oil Progress Week, National Bible Week, United Nations Week, Halloween. NOVEMBER: American Art Week, Pumpkin Pie Time, National Na-tional Cat Week, American Education Educa-tion Week, World Community Week, Thanksgiving. DECEMBER: Christmas, New Year's Day. Winter Vacation-Time Is Boom-Time in East Once upon a time when anyone mentioned vacations everyone immediately im-mediately thought of summer. In recent years, however, winter vacations va-cations have become more popular popu-lar until today thousands of tourists tour-ists head for northern states to enjoy en-joy winter sports. Other thousands, thou-sands, of course, head south for the sunshine playgrounds. Winter vacations and sports have become a big business in the northeastern states with many a small town depending for a great part of its annual income on the winter months. For months communities In New England have been pro- moting their neighborhood and all that is needed now is a Woodstock, Vt. New York State men's and women's wom-en's open slalom championships, Saranac Lake, N. Y. Connecticut men's downhill, slalom and combined championships, champion-ships, Mohawk Ski Area, Cornwall, Corn-wall, Conn. Feb. 16-17 U. S. E. A. S. A. crosscountry, cross-country, jumping and combined: championships, Berlin, N. H. Metropolitan Ski Jumping Clubs' jamboree, Bear Mt. Park. Pennsylvania State downhill, slalom and cross-country championships, cham-pionships, Elk Mt. Center, Scran-ton, Scran-ton, Pa. . U. S. E. A. S. A. women's giant slalom open championships, Mt. Grelock, North Adams, Mass. Feb. 17 U. S. E. A. S. A. senior giant slalom open championships, Mt. Sunapee, N. H. Feb. 21-23 Middlebury College-Winter College-Winter Carnival, Middlebury, Vt.' Feb. 22-24 31st annual Wash: Birthday open meet, Lake Placid Club Sno Birds. Feb. 24 Open Invitation jump, Brattleboro, Vt. Feb. 29-March 1 St. Lawrence-University Lawrence-University Carnival and Eastern Intercollegiate Ski Association senior sen-ior championship, Whiteface Mt., and South Colton, N. Y. March 1-2 N. Y. City Ski Council Coun-cil interclub open races, Belleayre-Mountain, Belleayre-Mountain, Pine Hill-High Mount, N. Y. Invitation jump, cross-country and combined, Andover, Me. March 2 U. S. E. A. S. A. men's giant slalom open championships. Mad River Glen, Waitsfield, Vt. Pico Derby, open, Pico Peak, Sherburne Pass, Vt. Whitefacj Inferno, open, men and women, Wilmington, N. Y. Edelweiss open jump, Greenfield, Mass. March 8-9 Hochgebirge Races, men and women, Franconia, N. H. March 8-16 Cannon Mt. Race Week, Franconia, N. H. March 9 National jumping open championships, Salisbury, Conn. National cross-country open championships, Paul Smiths College, Col-lege, Paul Smiths, N. Y. |
