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Show Utah Campaigns To Cut Surplus Of BuUer Stock Salt Lake City Administrative machinery ma-chinery for Utah's participation in an offensive drive to reduce the record rec-ord surplus of unconsumed butter in the United States through a nation wide cooperative sales promotion campaign which will be Inaugurated November 10, was set in motion today to-day according to Reed Stevens, Chairman, of the Utah Milk Producers Produc-ers Stabilization Committee. "Participating in this drive," said Mr. Stevens, "will be approximately 37,000 retail stores owned by the corporate chains associated with the National Association of Food Chains and 153,000 retail stores associated with the Independent Distributors Council. "These stores, together with the chain drug and variety stores, last June and July conducted a month's sales drive on all dairy products at the request of the Federation. Then-efforts Then-efforts were very successful and reports re-ports coming into this office indicate that thousands of the stores materially ma-terially increased their sales on all types of dairy products. "The new drive will be directed particularly toward the moving of butter into consumption of which on October 1 there were 210,000,000 pounds of visible stocks on hand. This was approximately 75,000,000 pounds above the five-year average and was an all time high of surplus stocks. Particular emphasis will be given by the stores to sales drives the weeks of November 10-16, December De-cember 8-13 and January 12-18. "Cooperating with the stores will be the organized groups of dairy farmers and practically the entire commercial side of the dairy industry. indus-try. This will also include the activities ac-tivities of educational branches of the Industry, such as the National Dairy Council and the Milk industry indus-try Foundation. "This campaign is being launched at a time when the consumer will be assured of low prices. Present wholesale prices of butter are very low. In fact, I am advised that at only four other times since 1908 in this season of the year have butter prices touched the present low level." |