| Show weekly newspaper well read says prof af pf of weekly newspapers are extremely well read professor weldon J taylor head of 0 the department part ment of marketing at brigham young university reported to members of the utah state press association at their annual convention in salt lake city january professor taylor analyzed for the publishers tile the first of a ser jes iea of releases on readership and market 1 studies conducted by the marketing and journalism departments part ments of the university in november Novem lier 1947 tile the completed study released in printed form at tho the convention C ati 1 Is based on the springville Spring ville utah herald tho the issue surveyed contained six editorial departments nine mae ty two general news stories eighteen editorial illustrations thirty three general display advertisements verts verti eilien ts and approximately ahrea columns of classified advertising ver both the editorial and the advertising vertis ver ilig material were well read in tile the springville Spring ville herald survey issue all of both the men and women who read the paper read some ot of the local news and also some ot of the advert advertising lAing on the whole whole the women rend read a greaty great er percentage taga of both the editorial ed I 1 matter and the advertising than did ill tho men men exceeded tho the av aage by G per cent in reading the national advertising while women read local classified and amusement advertising in a greater percentage of cases as measured Vica by the he margins ot of 8 per cent 3 per cent and 23 per cent respectively women lead in reading the classified advertising by a score of 3 per cent since 80 per cent of the tha women read one or more classified ads as compared to 77 per cent of tile the men many statistics and illustrations exceedingly interesting to readers and advertisers alike are to be found in the printed copy ot of the Spring springville ville survey which Is available in your local newspaper office interested readers are invited to call and inspect this athla survey |
